Hastings Logo Design

Nearly every new Hastings organization realizes that they are in need of a logo, but few entrepreneurs entirely recognize the essential role their company logo will play in their success, or exactly why one logo performs better than another. A logo has a critical and sustaining influence on the financial success of a business, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Hastings companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike produced for a Hastings coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the community and hoped to visualize an old-fashioned feel without appearing as stodgy or low energy. I accomplished each of the jobs via developing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and bacteria made for Hastings medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog designed for a family fun center in Hastings.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - designed for Hastings travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but instead project emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Hastings logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Hastings logo design with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get neutral point of views on the merit of a concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo understand how important a logo is for their company so they are way more vested in the final result. Every logo design project has it’s share of obstacles, however the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Hastings book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most necessary part of a published book due to the fact that it is usually the initial thing a person sees in the book store. Regarding a publisher, it’s the most ideal opportunity that they will ever have to promote their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was surely a winner.

 Hastings logo style utilized for advertising and also a tag style for Vintage Case features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be antique cases. For this logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Hastings, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that conveyed a feeling of simplicity and elegance for their new hair salon. I created a design that did not go the obvious path of making merely a stylized orchid but alternatively delivered a logo design which implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to project to their patrons.

Arabian horse logo style created for an equine cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo concept fashioned to epitomize the unique physical traits of the Arabian type of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the most easily identifiable horse types in the entire world.

Las Coffee shop logo style a little dining establishment, style contains a modified script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design includes a changed script typeface which floats above a team of elaborate lines and dots.

Logo layout for a software developer the design functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance behind a business logo is just as important as how it brands the enterprise it represents.

Advance logo style created for a Hastings interior designer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hastings interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hastings logo design assignment was completed for a leadership coach that assists business leaders to become more effective at supervising people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their used equipment to other sports enthusiasts. I tailored their Hastings logo dsign using an image that grabs the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Hastings regional farm it was actually created for an investments broker, and this particular company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected self-confidence, success, and luxury.
Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to design a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.