Kearney Logo Design

Nearly every new Kearney organization knows they need a logo, yet few entrepreneurs entirely realize the key role their company logo can play in their becoming successful, or exactly why one logo functions far better than another. A logo has an instant and sustaining influence on the growth of a business, choose the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Kearney businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Kearney coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an old part of the town and wanted to visualize a vintage vibe without coming across as boring or low energy. I fulfilled both jobs by creating a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Kearney medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, mainly the branch of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more meaningful.

logo design with a jumping eco-friendly frog created for a household fun center in Kearney.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - created for Kearney traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys through the pictures they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kearney logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Kearney logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with other people that they don’t even know so as to get unbiased viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo design understand how vital a logo design is for their company so they are much more vested in the final result. Every logo design project possesses it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Kearney publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most critical part of a printed book since it is in most cases the first thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was certainly a victory.

 Kearney logo design made use of for advertising and marketing and also a tag design for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this business logo concept I sought to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Kearney, style consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs considering that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design developed for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a feeling of tranquility and class for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting just a stylized orchid but rather delivered a business logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they really wanted to forecast to their customers.

Arabian horse logo style developed for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having an unique head form and high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the whole world.

Las Coffee shop logo style a little dining establishment, style contains a modified manuscript typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout includes a changed script typeface which hovers above a team of elaborate lines and also dots.

Logo style for a software programmer the design attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in many cases the meaning behind a logo is just as important as how it serves the organization it stands for.

Progress logo design produced for a Kearney indoor designer, design feature a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kearney interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kearney logo design assignment was undertaken for a management guide that assists business professionals to become more effective at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned products to other sports enthusiasts. I tailored their Kearney business logo dsign along with an illustration which garners the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an Kearney area farm it was actually developed for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected trust, financial success, and prosperity.
Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to create a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.