La Vista Logo Design

Nearly every new La Vista company knows they are in need of a logo, however few new business owners entirely realize the essential role their logo design can play in their becoming successful, or why one logo design works more effectively than another. A company logo has an immediate and sustaining effect on the prosperity of a company, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help La Vista companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand contemplation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a La Vista coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an older section of the town and wanted to visualize a nostalgic feel without coming across as boring or low energy. I achieved each of the tasks by means of creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria developed for La Vista medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of healthcare which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and more meaningful.

logo design with a leaping environment-friendly frog designed for a family enjoyable center in La Vista.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - designed for La Vista traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but rather communicate emotional journeys through the images they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  La Vista logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 La Vista logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire an expert to create their business logo understand how vital a logo is for their business so they are way more vested in the outcome. Every logo job has it’s allotment of obstacles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for La Vista publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most crucial part of a printed book since it is in most cases the very first thing a person views in the book store. With respect to a publisher, it’s the opportunity they will ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many instances 1 of the things folks tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was undoubtedly a victory.

 La Vista logo design utilized for advertising and also a tag design for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in La Vista, style consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs due to the fact that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that related a sense of serenity and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of creating simply a stylized orchid but instead crafted a business logo which suggested an orchid in the pattern of a swirl featured into the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is usually the wrong direction and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to project to their clients.

Arabian steed logo style produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an unique head shape and higher tail posture, the Arabian is one of the most easily recognizable equine breeds in the whole world.

Las Cafe logo layout a small restaurant, style includes a modified manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style contains a changed manuscript font which floats above a group of elaborate lines as well as dots.

Logo style for a software program programmer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the business it stands for.

Develop logo design developed for a La Vista indoor designer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Vista interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have actually been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular La Vista logo design assignment was carried out for a management guide that aids business leaders to become more successful at overseeing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand items to other sports enthusiasts. I designed their La Vista business logo dsign using an illustration which garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an La Vista regional farm it was in reality designed for an investments broker, and this particular business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projected self-confidence, financial success, and opulence.
Logo made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.