Acute Care 360 ImageCo, Lincoln, Nebraska, NE,

ImageCo, Lincoln, Nebraska, NE,

Evolv Design logo designed by ImageCo, Lincoln, Nebraska, NE,

Red Panda Publishers logo designed by ImageCo, Lincoln, Nebraska, NE,

Lincoln, Nebraska, NE,

ImageCo, Lincoln, Nebraska, NE,
ImageCo, Lincoln, Nebraska, NE,

Mid Valley Pathology logo designed by ImageCo, Lincoln, Nebraska, NE,

FSA OK logo designed by ImageCo, Lincoln, Nebraska, NE,

Emerald Heights logo designed by ImageCo, Lincoln, Nebraska, NE,

Club Sapphire logo designed by ImageCo, Lincoln, Nebraska, NE,

Downtown Dogs logo designed by ImageCo, Lincoln, Nebraska, NE,

School board logo designed by ImageCo, Lincoln, Nebraska, NE,

Ferry Street Coffee Company logo designed by ImageCo, Lincoln, Nebraska, NE,

Stoney Forensic logo designed by ImageCo, Lincoln, Nebraska, NE,

Smart kernels logo designed by ImageCo, Lincoln, Nebraska, NE,

POINTERS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to bear in mind that they can’t reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be judged from the quality of their portfolio, if the work in their portfolio does not feature real world samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to reflect your personal vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how quickly they can get paid.

Lincoln LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish unforgettable brands. We have performed brand identity design work for builders, colleges, heart surgeons, party planners, restaurants, retail stores, and practically every other kind of business concern you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be used as an electrical sign. Because of our sign first method our brand identity designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first approach ensures that our logo designs are equally successful whether they are used in television commercials or website apps, they are consistently identifiable, understood, and always remembered no matter of size or function.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design firms that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform ourselves. No matter the type of project we accept, logo design, web page, trade show display, or commercial sign, we do not, and never will job out our client’s projects to organizations based outside the United States. When you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and dictates the terms of how we do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Lincoln business realizes that they probably need a logo, however few start ups fully realize the pivotal role their organization’s logo can perform in their success, or why one logo works far better than another. A company logo has a critical and long term influence on the growth of a company, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Lincoln companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from clothing labels to billboards a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a logo design should be timeless and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the act of denoting something to ensure that it could be identified, its foundation comes from the brand burned onto animals. These days a brand indicates practically anything with an objective, whether it be profit or politics, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the very same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target audience, it’s objective is to create an image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person states the names Porsche or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the history of most branding agencies you’ll discover that they are often rebranded marketing firms. When someone states they are in advertising and marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps shape the public image of a business, a product or a business organization. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral products such as cards, stationery, and also pamphlets. Some identity designers also build websites and also software interfaces. The essential duty of a brand identity designer is to establish the visual cues and an emotional tone with the objective of influencing activities, results and perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Lincoln coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of the area and hoped to visualize a vintage feel without coming across as uninteresting or low energy. I fulfilled the two jobs via developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and bacteria developed for Lincoln medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, mainly the branch of healthcare which works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and a lot more unforgettable.

logo design with a jumping green frog made for a family enjoyable center in Lincoln.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Lincoln travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lincoln logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Lincoln logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get honest opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo understand how important a logo is for their company so they are much more vested in the result. Every logo job possesses it’s portion of challenges, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Lincoln publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most important part of a published book given that it is usually the primary thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Lincoln logo design utilized for advertising and marketing and also a label design for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Lincoln, layout include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style produced for a Lincoln hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a sense of contentment and connection for their new hair studio. I created a design which did not go the obvious path of crafting merely a stylized orchid but alternatively delivered a logo that implied a flower in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they wanted to transmit to their customers.

Arabian steed logo layout created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo design customized to display the unique physical traits of the Arabian breed of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Cafe, A Lincoln restaurant logo style a little restaurant, design consists of a customized manuscript typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a modified script typeface which floats over a group of ornate lines and also dots.

Logo layout for a software designer the design features and renowned Lincoln element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it brands the enterprise it represents.

Progress logo layout developed for a Lincolninterior designer, style function a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincoln interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Lincoln, the characters for letter V and A in middle of the word advanced have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lincoln logo design job was undertaken for a management consultant that assists business professionals to become more efficient at handling people, expectations, and profitability.

A Lincoln business logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned equipment to other sports enthusiasts.

I created their Lincoln logo design design with a graphic that garners the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Lincoln company logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Lincoln area farm it was in reality devised for a commodities broker, and this particular company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a brand mark that projects self-assurance, success, and wealth.

 Lincoln Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly facing arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this case, I struck a bullseye with the 1st go.

Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a popular Lincoln sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Electrical sign design for Lincoln restaurnat designed by Lincoln Sign Shop
Lincoln logo design and brand identity design for Lincoln commercial businesses
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,

Logo designed by ImageCo, Lincoln, Nebraska, NE,

Logo designed by ImageCo, Lincoln, Nebraska, NE,

Logo designed by ImageCo, Lincoln, Nebraska, NE,

Logo designed by ImageCo, Lincoln, Nebraska, NE,

Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,
Logo designed by ImageCo, Lincoln, Nebraska, NE,