North Platte, Nebraska Logo Design

Nearly every new North Platte business realizes that they need a logo, but few new business owners entirely understand the pivotal role their company logo will perform in their financial success, or the reason that one logo functions more effectively than another. A business logo has a critical and lasting effect on the growth of a company, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help North Platte, Nebraska companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a North Platte, Nebraska coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an old part of the community and wanted to cast a nostalgic tone without appearing as uninteresting or low energy. I fulfilled both tasks by means of creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs made for North Platte, Nebraska clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, mainly the branch of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more meaningful.

logo layout with a jumping eco-friendly frog made for a family fun center in North Platte, Nebraska.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - developed for North Platte, Nebraska traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  North Platte logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 North Platte logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family as well as with folks that they don’t actually know so as to get neutral opinions on the merit of a concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo realize how vital a logo design is for their organization so they are much more vested in the end result. Every logo job possesses it’s allotment of challenges, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for North Platte, Nebraska publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most necessary part of a printed book due to the fact that it is often the initial thing a person views in the book store. With respect to a publisher, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to confering a good sense of flight and it was surely a winner.

 North Platte logo style used for advertising and marketing as well as a tag design for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in North Platte, Nebraska, layout include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that related a feeling of simplicity and class for their new hair studio. I created a design that did not go the obvious direction of crafting merely a stylized orchid but alternatively created a logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the emotion that they wanted to project to their customers.

Arabian steed logo design produced for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept tailored to embody the unique physical traits of the Arabian breed of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Coffee shop logo style a tiny dining establishment, design consists of a customized manuscript typeface which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design contains a changed script font which hovers above a group of ornate lines and dots.

Logo style for a software program designer the style features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the meaning behind a business logo is equally as important as how it brands the organization it stands for.

Progress logo design produced for a North Platte, Nebraska indoor designer, design feature a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Platte, Nebraska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have been modified to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Platte, Nebraska logo design job was undertaken for a management advisor that assists business leaders to become more successful at supervising people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned items to other sports enthusiasts. I tailored their North Platte business logo dsign utilizing an image that pulls in the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually created for an North Platte, Nebraska regional farm it was in reality created for a commodities broker, and this particular company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projects esteem, financial success, and wealth.

 North Platte Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for externally encountering arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first shot.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.