Omaha, Nebraska Logo Design

Virtually every new Omaha business professional understands that they are in need of a logo, but few new business owners entirely recognize the essential role their logo design can make in their becoming successful, or the reason that one logo works more effectively than another. A logo has a critical and sustaining influence on the financial success of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Omaha, Nebraska businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle developed for a Omaha, Nebraska coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an old section of the town and wished to visualize a retro vibe without appearing as monotonous or low energy. I achieved each of the tasks by means of developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs developed for Omaha, Nebraska medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and consequences of diseases, especially the field of medicine that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more unforgettable.

logo layout with a jumping green frog created for a family enjoyable center in Omaha, Nebraska.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - designed for Omaha, Nebraska traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead communicate emotional experiences through the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Omaha logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Omaha logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get neutral judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that tend to hire a professional to design their business logo recognize how vital a logo design is for their organization so they are way more invested in the final result. Every logo design project possesses it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Omaha, Nebraska publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most critical part of a printed book since it is ordinarily the primary thing a person views in the book shop. With regard to a publishing company, it’s the best opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of air travel and it was definitely a success.

 Omaha logo layout used for marketing as well as a label style for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this custom logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Omaha, Nebraska, layout consist of an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated a spirit of peace and connection for their new hair studio. I came up with a concept which did not go the obvious route of designing just a stylized orchid but rather crafted a business logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they really wanted to transmit to their customers.

Arabian steed logo design created for a horse cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head shape and higher tail carriage, the Arabian is one of the very most easily identifiable equine lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style contains a modified script font style which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program programmer the style functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the meaning behind a logo design is equally as important as how it serves the organization it stands for.

Evolve logo layout developed for a Omaha, Nebraska indoor designer, style attribute a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Omaha, Nebraska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Omaha, Nebraska logo design job was carried out for a leadership advisor that helps business leaders to develop into more efficient at handling people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned equipment to other sports enthusiasts. I created their Omaha logo dsign using an image that captures the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Omaha, Nebraska regional farm it was actually developed for an investments broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projects esteem, financial success, and prosperity.

 Omaha Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for externally facing arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st go.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.