Carson City, Nevada Logo Design

Every new Carson City organization knows they are in need of a logo, yet few new business owners entirely are aware of the key role their company logo will make in their financial success, or the reason that one logo design works more effectively than another. A company logo has an instant and lasting effect on the prosperity of a business, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Carson City, Nevada companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Carson City, Nevada coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older section of the area and really wanted to project a nostalgic tone without appearing as boring or low energy. I accomplished the two tasks by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs created for Carson City, Nevada medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, especially the branch of healthcare which works with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo style with a jumping green frog created for a household fun center in Carson City, Nevada.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Carson City, Nevada travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but rather communicate emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Carson City logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Carson City logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get unbiased point of views on the worthiness of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo understand how crucial a logo is for their company so they are way more invested in the end result. Every logo project possesses it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Carson City, Nevada book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most necessary part of a printed book given that it is in most cases the initial thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity they will likely ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the items people often tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was definitely a winner.

 Carson City logo design used for advertising and marketing and a label style for Vintage Situation features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be older cases. For this custom logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Carson City, Nevada, design include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their branding in the same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style created for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a spirit of serenity and class for their new hair studio. I came up with a concept that did not go the obvious direction of crafting merely a stylized orchid but alternatively designed a logo design that suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo is generally the wrong course and in this case, the design ended up not being about the orchid but instead laid the focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo style produced for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the world.

Las Cafe logo layout a little restaurant, style includes a modified manuscript font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a customized manuscript typeface which floats over a team of elaborate lines and dots.

Logo design for a software program developer the style attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the company and in quite a few cases the substance behind a company logo is just as important as how it serves the enterprise it represents.

Advance logo design created for a Carson City, Nevada interior designer, layout function a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Carson City, Nevada interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Carson City, Nevada logo design assignment was undertaken for a management consultant that enables business professionals to become more successful at handling people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their used goods to other sports enthusiasts. I created their Carson City logo design dsign utilizing a graphic that garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Carson City, Nevada regional farm it was actually designed for a products broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make an identity that projects confidence, effectiveness, and prosperity.

 Carson City Logo design for a nonprofit, Transforming Point Solutions - the logo layout function for externally encountering arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st try.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.