Acute Care 360 ImageCo, Fernley, Nevada, NV,

ImageCo, Fernley, Nevada, NV,

Evolv Design logo designed by ImageCo, Fernley, Nevada, NV,

Red Panda Publishers logo designed by ImageCo, Fernley, Nevada, NV,

Fernley, Nevada, NV,

ImageCo, Fernley, Nevada, NV,
ImageCo, Fernley, Nevada, NV,

Mid Valley Pathology logo designed by ImageCo, Fernley, Nevada, NV,

FSA OK logo designed by ImageCo, Fernley, Nevada, NV,

Emerald Heights logo designed by ImageCo, Fernley, Nevada, NV,

Club Sapphire logo designed by ImageCo, Fernley, Nevada, NV,

Downtown Dogs logo designed by ImageCo, Fernley, Nevada, NV,

School board logo designed by ImageCo, Fernley, Nevada, NV,

Ferry Street Coffee Company logo designed by ImageCo, Fernley, Nevada, NV,

Stoney Forensic logo designed by ImageCo, Fernley, Nevada, NV,

Smart kernels logo designed by ImageCo, Fernley, Nevada, NV,

STRATEGIES FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design agency can only be determined by the quality of their portfolio, if the work in their portfolio does not feature real world samples odds are they will not be able to produce a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to reflect your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Fernley LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish memorable brand identities. We have performed logo design work for farmers, colleges, diamond miners, wedding singers, coffee shops, retail stores, and just about every other kind of business you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and always remembered regardless of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from other design agencies that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to perform, we do in-house. No matter the type of project we undertake, business logo, website design, trade show exhibit, or electrical sign, we do not, and never will farm-out our client’s work to contractors located outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Fernley business understands that they probably need a logo, however few start-ups fully realize the crucial role their organization’s logo can perform in their success, or why one business logo functions far better than another. A business logo has a critical and sustaining effect on the success of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Fernley companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to posters a scalable logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they brand.
  5. Relevance: a logo design must be enduring and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark as well as the act of marking something to ensure that it could be distinguished, its foundation comes from the brand burned onto animals. Nowadays a brand signifies practically anything with a motive, whether it be revenue or politics, a brand is an inherent aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s goal is to create an image that the target market will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone says the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people buy those products. Brand image is why people buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of a lot of branding firms you’ll find that they are frequently rebranded advertising agencies. When someone claims they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps shape the public image of a business, a product or a business organization. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, as well as sales brochures. Some identity designers also build sites and also software interfaces. The crucial role of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of affecting actions, outcomes as well as perceptions.

Featured signs/logos

Retro logo design of a bicycle produced for a Fernley coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old part of the area and wanted to cast an old-fashioned vibe without appearing as boring or low energy. I accomplished the two jobs via creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria made for Fernley medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a family members fun center in Fernley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - created for Fernley traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but rather project emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fernley logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Fernley logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get honest assessments on the merit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire a professional to create their logo recognize how important a logo is for their business so they are way more vested in the result. Every logo design job possesses it’s share of challenges, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Fernley publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most important part of a published book given that it is usually the first thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was undoubtedly a winner.

 Fernley logo style utilized for advertising and also a tag style for Vintage Instance includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this logo design I sought to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Fernley, style include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs because it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design created for a Fernley hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related an atmosphere of peace and connection for their new hair studio. I came up with a concept that did not go the obvious course of creating just a stylized orchid but instead delivered a logo which suggested an orchid in the formation of a swirl featured into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is usually the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the perception that they wanted to transmit to their patrons.

Arabian horse logo design developed for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand design styled to exemplify the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the most immediately identifiable horse types in the world.

Las Cafe, A Fernley restaurant logo style a tiny dining establishment, style includes a customized script font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout consists of a changed script font style which floats over a team of luxuriant lines and also dots.

Logo design for a software application programmer the style features and famous Fernley aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the significance behind a logo is equally as important as how it serves the company it represents.

Develop logo layout developed for a Fernleyindoor developer, layout feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fernley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Fernley, the personalities for letter V as well as A in center of the word advanced have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fernley logo design assignment was performed for a management guide that enables business leaders to become more successful at managing people, expectations, and profitability.

A Fernley business logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned equipment to other sports enthusiasts.

I tailored their Fernley business logo design with a graphic which pulls in the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ farms, this Fernley company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Fernley regional farm it was actually devised for a commodities broker, and this particular trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projects confidence, financial success, and wealth.

 Fernley Logo design for a nonprofit, Turning Point Solutions - the logo layout attribute for ostensibly encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Luckily, in this case, I struck a bullseye with the 1st go.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous Fernley sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to develop a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Electrical sign design for Fernley restaurnat designed by Fernley Sign Company
Fernley logo design and brand identity design for Fernley businesses
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,

Logo designed by ImageCo, Fernley, Nevada, NV,

Logo designed by ImageCo, Fernley, Nevada, NV,

Logo designed by ImageCo, Fernley, Nevada, NV,

Logo designed by ImageCo, Fernley, Nevada, NV,

Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,
Logo designed by ImageCo, Fernley, Nevada, NV,