Las Vegas, Nevada Logo Design

Every new Las Vegas organization knows they are in need of a logo, yet few new business owners thoroughly grasp the vital role their logo design will perform in their becoming successful, or the reason that one business logo works more effectively than another. A business logo has an immediate and long term effect on the financial success of a company, select the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Las Vegas, Nevada companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Las Vegas, Nevada coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older section of the town and wanted to cast a nostalgic feel without coming across as boring or low energy. I achieved both tasks by developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also germs developed for Las Vegas, Nevada clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the field of medicine which works with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more unforgettable.

logo style with a jumping green frog created for a family fun facility in Las Vegas, Nevada.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - made for Las Vegas, Nevada traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Las Vegas logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Las Vegas logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get honest point of views on the merit of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how vital a logo is for their company so they are way more invested in the final result. Every logo project possesses it’s allotment of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Las Vegas, Nevada book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most necessary part of a published book since it is often the primary thing a person views in the bookstore. Concerning a publisher, it’s the opportunity that they will ever get to promote their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a spirit of flight and it was definitely a victory.

 Las Vegas logo design utilized for marketing and also a tag style for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be antique cases. For this custom logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could be used for everything from a web site to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Las Vegas, Nevada, style include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects because it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo layout created for a hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a feeling of contentment and connection for their new hair salon. I came up with a design which didn’t go the obvious route of designing just a stylized orchid but rather crafted a logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout created for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo design styled to exemplify the unique physical traits of the Arabian kind of horses. With an identifiable head form and higher tail posture, the Arabian is one of the most immediately identifiable equine lineages in the whole world.

Las Cafe logo layout a little dining establishment, style contains a customized manuscript typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a modified script font which hovers over a team of ornate lines and also dots.

Logo design for a software application developer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it brands the company it represents.

Develop logo layout created for a Las Vegas, Nevada indoor designer, design feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Las Vegas, Nevada interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of words advanced have been modified to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Las Vegas, Nevada logo design assignment was performed for a leadership coach that enables business leaders to become more effective at managing people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their previously owned equipment to other sports enthusiasts. I designed their Las Vegas logo dsign with an illustration that garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an Las Vegas, Nevada regional farm it was in reality developed for an investments broker, and this particular company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a image that projects assurance, success, and prosperity.

 Las Vegas Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for ostensibly facing arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the first shot.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to develop a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.