Reno Logo Design

Each and every new Reno organization realizes that they require a logo, however few entrepreneurs thoroughly grasp the pivotal role their organization logo will play in their becoming successful, or precisely why one logo design functions better than another. A business logo has an immediate and long-term influence on the prosperity of a business, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Reno businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a Reno coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older section of the community and wished to project a vintage tone without appearing as monotonous or low energy. I accomplished both of these tasks by designing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs designed for Reno clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, especially the field of healthcare that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog designed for a family enjoyable center in Reno.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - made for Reno travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but rather project emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Reno logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Reno logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with other people that they don’t even know so as to get unbiased judgements on the worthiness of a design. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design understand how vital a logo is for their business so they are way more vested in the final result. Every logo job possesses it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Reno book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most vital part of a printed book considering that it is ordinarily the initial thing a person views in the bookstore. With regard to a publishing company, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Reno logo layout utilized for advertising as well as a label layout for Vintage Case features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Reno, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the same way dental practitioners do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a hair style studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that related a feeling of tranquility and connection for their new hair studio. I created a concept that did not go the obvious direction of designing simply a stylized orchid but instead designed a company logo which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by putting attention on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to transmit to their clients.

Arabian horse logo layout produced for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo concept fashioned to exemplify the unique physical traits of the Arabian kind of equines. By having an identifiable head form and very high tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Coffee shop logo design a small restaurant, layout contains a modified script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a modified manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo style for a software application developer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the organization it represents.

Evolve logo design developed for a Reno indoor designer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Reno interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Reno logo design project was done for a leadership advisor that enables business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned goods to other sports enthusiasts. I tailored their Reno business logo dsign utilizing a graphic that grabs the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Reno area farm it was really devised for a commodities broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projects assurance, effectiveness, and opulence.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to produce a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.