Sparks, Nevada Logo Design

Nearly every new Sparks organization knows they need a logo, yet few new business owners thoroughly grasp the key role their logo can perform in their success, or why one logo design performs more effectively than another. A business logo has a critical and long term impact on the growth of a company, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Sparks, Nevada businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Sparks, Nevada coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old section of the community and really wanted to cast a retro feel without coming across as boring or low energy. I achieved both of these jobs by developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs designed for Sparks, Nevada medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and more unforgettable.

logo design with a jumping green frog developed for a household enjoyable center in Sparks, Nevada.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - made for Sparks, Nevada traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sparks logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Sparks logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family as well as with other people that they don’t actually know so as to get neutral judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo comprehend how vital a logo is for their organization so they are much more vested in the outcome. Every logo design project has it’s share of difficulties, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Sparks, Nevada publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most vital part of a printed book since it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Sparks logo style utilized for advertising and a tag style for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Sparks, Nevada, style consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects considering that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually really love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed a sense of contentment and connection for their new hair salon. I created a concept which didn’t go the obvious direction of creating simply a stylized orchid but instead created a company logo which implied an orchid in the pattern of a swirl blended into the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they wanted to forecast to their customers.

Arabian equine logo design developed for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept tailored to display the unique physical traits of the Arabian type of equines. By having a distinctive head form and high tail posture, the Arabian is one of the very most easily recognizable equine breeds in the world.

Las Cafe logo style a little restaurant, design includes a changed manuscript font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a changed manuscript typeface which hovers over a group of ornate lines and also dots.

Logo layout for a software application designer the style attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance behind a logo is just as important as how it serves the organization it stands for.

Advance logo design developed for a Sparks, Nevada indoor designer, layout feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sparks, Nevada interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sparks, Nevada logo design assignment was undertaken for a leadership guide that aids business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand equipment to other sports enthusiasts. I designed their Sparks logo design dsign along with an image that grabs the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really developed for an Sparks, Nevada area farm it was really designed for an investments broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create an identity that projected self-confidence, effectiveness, and wealth.

 Sparks Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the first shot.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to produce a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.