Sun Valley Logo Design

Every new Sun Valley organization realizes that they are in need of a logo, but few entrepreneurs thoroughly understand the crucial role their organization logo can take in their becoming successful, or exactly why one business logo performs more effectively than another. A logo design has a critical and lasting impact on the growth of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Sun Valley companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle produced for a Sun Valley coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an older part of the city and wanted to visualize an old-fashioned atmosphere without coming across as monotonous or low energy. I accomplished the two jobs via creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria made for Sun Valley medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the field of healthcare which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog designed for a household fun facility in Sun Valley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - designed for Sun Valley travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but rather communicate emotional experiences through the pictures they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sun Valley logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Sun Valley logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get objective opinions on the worthiness of a design. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo comprehend how crucial a logo design is for their organization so they are much more invested in the final result. Every logo design project has it’s allotment of challenges, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Sun Valley book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most important part of a published book given that it is in most cases the primary thing a person views in the bookstore. For a publisher, it’s the optimal opportunity they will ever have to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was definitely a success.

 Sun Valley logo layout utilized for marketing as well as a label style for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be older cases. For this business logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Sun Valley, style include an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs considering that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style created for a hair design studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a spirit of simplicity and elegance for their new hair studio. I created a concept that did not go the obvious direction of making merely a stylized orchid but rather created a logo which suggested a flower in the formation of a swirl featured in to the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design tailored to epitomize the unique physical traits of the Arabian breed of horses. With an unique head form and very high tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the world.

Las Cafe logo design a little restaurant, design contains a changed script font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a modified manuscript font which floats over a group of ornate lines as well as dots.

Logo design for a software application programmer the layout functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the symbolism supporting a logo design is just as important as how it brands the enterprise it stands for.

Advance logo layout created for a Sun Valley indoor designer, layout feature a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sun Valley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have actually been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sun Valley logo design job was completed for a management consultant that assists business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned equipment to other sports enthusiasts. I tailored their Sun Valley business logo dsign utilizing an illustration which captures the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an Sun Valley area farm it was really developed for an investments broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects confidence, effectiveness, and affluence.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.