Whitney, Nevada Logo Design

Every new Whitney company understands that they need a logo, however few new business owners thoroughly recognize the pivotal role their logo design will play in their success, or the reason that one business logo works more effectively than another. A company logo has an instant and lasting impact on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Whitney, Nevada companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle produced for a Whitney, Nevada coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an old section of town and wanted to project a vintage vibe without appearing as monotonous or low energy. I fulfilled both jobs via developing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and germs made for Whitney, Nevada clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a family fun center in Whitney, Nevada.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - designed for Whitney, Nevada traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture locations or things but instead reveal emotional experiences through the images they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Whitney logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Whitney logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the merit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to design their logo design comprehend how vital a logo design is for their organization so they are way more vested in the result. Every logo design job possesses it’s share of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for Whitney, Nevada book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it is the most important part of a printed book since it is often the first thing a person views in the book store. With regard to a publishing company, it’s the best opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was certainly a success.

 Whitney logo design utilized for advertising and marketing as well as a label style for Vintage Case features an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be much older cases. For this business logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Whitney, Nevada, layout include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo projects considering that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style produced for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected an atmosphere of serenity and class for their new hair salon. I created a design which did not go the obvious route of creating just a stylized orchid but instead created a logo design that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately put the importance on the emotion that they really wanted to transmit to their customers.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design fashioned to embody the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the whole world.

Las Coffee shop logo design a little dining establishment, layout consists of a customized manuscript typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style contains a modified script typeface which hovers over a group of elaborate lines as well as dots.

Logo layout for a software designer the layout attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the significance supporting a company logo is just as important as how it brands the organization it represents.

Develop logo design created for a Whitney, Nevada interior developer, layout function a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Whitney, Nevada interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Whitney, Nevada logo design assignment was completed for a management advisor that assists business leaders to become more effective at supervising people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their Whitney business logo dsign with a graphic which pulls in the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really developed for an Whitney, Nevada regional farm it was in reality designed for a products broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected esteem, effectiveness, and opulence.

 Whitney Logo design for a nonprofit, Turning Point Solutions - the logo style feature for ostensibly encountering arrowhead as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the first shot.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.