Whitney Logo Design

Each and every new Whitney business understands that they require a logo, however few new business owners thoroughly understand the essential role their business logo can perform in their financial success, or precisely why one logo functions far better than another. A company logo has an instant and long term effect on the growth of a company, choose the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Whitney companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike created for a Whitney coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old section of the community and really wanted to cast an old-fashioned vibe without coming across as stodgy or low energy. I accomplished both of these tasks by creating a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and germs created for Whitney clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, especially the field of medicine which works with the clinical examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and even more unforgettable.

logo design with a jumping eco-friendly frog designed for a household enjoyable center in Whitney.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - designed for Whitney travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather project emotional experiences through the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Whitney logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Whitney logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get objective opinions on the benefit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo recognize how crucial a logo is for their business so they are much more invested in the final result. Every logo project possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Whitney book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most necessary part of a printed book given that it is ordinarily the initial thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity that they will ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was definitely a winner.

 Whitney logo design used for advertising as well as a tag layout for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be antique cases. For this custom logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Whitney, layout consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo layout created for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a spirit of contentment and elegance for their new hair salon. I came up with a design that did not go the obvious route of making simply a stylized orchid but rather crafted a business logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they really wanted to project to their patrons.

Arabian horse logo style created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct company logo design customized to manifest the unique physical traits of the Arabian breed of horses. With an unique head form and higher tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, design includes a changed script font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, style consists of a customized manuscript typeface which floats above a team of luxuriant lines as well as dots.

Logo layout for a software program programmer the layout features as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the meaning behind a logo is just as important as how it serves the company it represents.

Develop logo layout developed for a Whitney indoor developer, design function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Whitney interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Whitney logo design project was carried out for a leadership consultant that aids business professionals to become more successful at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned products to other sports enthusiasts. I created their Whitney business logo dsign using an image that captures the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Whitney regional farm it was in reality developed for an investments broker, and this particular logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects self-assurance, success, and wealth.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to create a logo design that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.