New Hampshire Logo Design

Virtually every new New Hampshire  company understands that they need a logo, yet few new business owners thoroughly grasp the vital role their company logo will make in their financial success, or the reason that one business logo performs far better than another. A company logo has an immediate and long-term effect on the success of a business, choose the correct one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help New Hampshire businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a New Hampshire coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older section of the community and wanted to visualize a retro vibe without appearing as stodgy or low energy. I fulfilled both tasks by creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria developed for New Hampshire medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and even more meaningful.

logo design with a jumping eco-friendly frog developed for a family members fun center in New Hampshire.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, as well as a tree - developed for New Hampshire travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather project emotional experiences through the images they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Hampshire  logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

New Hampshire logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family members as well as with people that they don’t even know so as to get neutral opinions on the merit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire a professional to design their business logo understand how essential a logo design is for their organization so they are much more invested in the result. Every logo design job possesses it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for New Hampshire publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most vital part of a printed book since it is in most cases the initial thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was surely a winner.

New Hampshire logo design made use of for advertising and a label design for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I sought to come up with a logo that had a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in New Hampshire, style consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo layout developed for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a spirit of contentment and class for their new hair studio. I created a design that did not go the obvious path of creating merely a stylized orchid but rather crafted a business logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to project to their customers.

Arabian horse logo style created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo design customized to manifest the unique physical traits of the Arabian kind of equines. With an identifiable head shape and higher tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the entire world.

Las Cafe logo design a small restaurant, layout contains a customized script typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a customized manuscript typeface which hovers over a team of ornate lines and dots.

Logo design for a software program developer the layout functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the company it represents.

Advance logo style produced for a New Hampshire interior developer, layout feature a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Hampshire  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Hampshire logo design job was carried out for a leadership expert that aids business leaders to become more effective at supervising people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to market their used items to other sports enthusiasts.

I created their New Hampshire business logo design along with an illustration which grabs the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an New Hampshire  farm it was actually devised for a commodities broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected self-confidence, effectiveness, and prosperity.

 New Hampshire  Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for externally dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular case, I hit a bullseye with the 1st shot.

Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.