Acute Care 360 ImageCo, Bedford, New Hampshire, NH,

ImageCo, Bedford, New Hampshire, NH,

Evolv Design logo designed by ImageCo, Bedford, New Hampshire, NH,

Red Panda Publishers logo designed by ImageCo, Bedford, New Hampshire, NH,

Bedford, New Hampshire, NH,

ImageCo, Bedford, New Hampshire, NH,

ImageCo, Bedford, New Hampshire, NH,
Mid Valley Pathology logo designed by ImageCo, Bedford, New Hampshire, NH,

FSA OK logo designed by ImageCo, Bedford, New Hampshire, NH,

Emerald Heights logo designed by ImageCo, Bedford, New Hampshire, NH,

Club Sapphire logo designed by ImageCo, Bedford, New Hampshire, NH,

Downtown Dogs logo designed by ImageCo, Bedford, New Hampshire, NH,

WSBA logo designed by ImageCo, Bedford, New Hampshire, NH,

Ferry Street Coffee Company logo designed by ImageCo, Bedford, New Hampshire, NH,

Stoney Forensic logo designed by ImageCo, Bedford, New Hampshire, NH,

Smart kernels logo designed by ImageCo, Bedford, New Hampshire, NH,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a business logo that is both unforgettable and tells the story of who you are or what you do is a massive task. The difficulty is to come up with a design that is simple enough to be understood at a glimpse and transmits enough information that it can articulate who you are. But no logo can truly tell your story or summarize your organization, and moving down that path often produces a logo design that performs neither. However, in experienced hands, it is quite possible to strike a balance between both and create a logo that both informs and emotes and reaching that sweet spot is what every business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over two decades I have been creating memorable logos and brand identity designs which tell stories and resonate with viewers. But don’t take my word for it, check out my portfolio and discover for yourself. I do not assert to be the greatest designer in the world, however, I do know what I’m doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by people working in the branding industry, that one has to wonder why so many people in branding firms dislike logos as much as they appear to. It is definitely true that your logo is not your business’s brand, however what does that mean for a brand that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and quickly forgotten.

Without a visual identity, a business’s brand is really nothing more than a fading memory because customers would have virtually nothing to anchor their brand experiences too.

Some people compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s actually far more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand. A logo acts as an anchor due to the fact that the entire brand experience is anchored to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every building block that comes after it. A logo works in the same way, it is a foundational element that supports the organization it represents, and it continuously serves as a defining reference point that guides a brand as it grows.

ImageCo is a visual branding firm and our goal is to help our customers lay that cornerstone and drop that anchor. We help companies look more established, more refined, and more knowledgeable. This ensures that our clients will always be taken seriously, and are not only entitled to a seat at the table, but look like they ought to be seated at the head of that table.

Bedford LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners cultivate notable brands. We’ve performed logo design work for ranchers, educational institutions, heart surgeons, wedding singers, cafes, retail stores, and virtually every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be used as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been employed in everything from clothing labels to billboards. Our sign first method guarantees that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

The one difference which really sets ImageCo apart from other design companies that you might possibly have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we perform ourselves. Irrespective of the kind of project we take on, logo design, website design, trade show banners, or commercial sign, we do not, and never will job out our customer’s work to contractors based outside the US. Whenever you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the terms of how my customers and I do business.

QUALITIES OF A GREAT LOGO DESIGN

Virtually every new Bedford organization realizes that they require a logo, however few start ups entirely recognize the crucial role their logo design will play in their success, or precisely why one logo design works more effectively than another. A logo has a critical and long-term impact on the financial success of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Bedford businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not need consideration, they can be grasped in just a glance.
  2. Scalability: from label to retail signs a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a logo design must be ageless and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark as well as the act of noting something so that it could be distinguished, its genesis originates from the brand burned onto animals. These days a brand signifies basically anything with an objective, regardless if it be revenue or government agencies, a brand is an innate aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s goal is to develop a mental image that the audience will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of most branding agencies you’ll find that they are often re-branded marketing and advertising firms. When a person states they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design that helps form the image of a business, a product or a business organization. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as cards, stationery, as well as brochures. Some visual designers also design sites and user interfaces. The vital role of a brand identity designer is to develop the visual cues and a psychological tone with the goal of affecting actions, outcomes and also perceptions.

select SIGNS & LOGOS

Retro logo style of a bike developed for a Bedford coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older section of the town and really wanted to project an old-fashioned atmosphere without coming across as stodgy or low energy. I achieved each of the jobs via designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide as well as bacteria developed for Bedford clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, especially the field of medicine that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and more memorable.

logo style with a leaping environment-friendly frog designed for a household enjoyable center in Bedford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and a tree - made for Bedford traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but rather project emotional experiences by means of the images they record. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bedford logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Bedford logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with folks that they don’t even know so as to get honest point of views on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to design their logo design comprehend how essential a logo is for their business so they are much more vested in the end result. Every logo design project has it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Bedford book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is in most cases the very first thing a person sees in the book store. With regard to a publisher, it’s the absolute best opportunity that they will ever get to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances one of the items individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was surely a victory.

 Bedford logo layout used for marketing as well as a label style for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be older cases. For this brand concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Bedford, style include an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style created for a Bedford hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a sense of tranquility and connection for their new hair studio. I created a design that did not go the obvious route of designing just a stylized orchid but instead crafted a logo that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they wanted to forecast to their customers.

Arabian equine logo design developed for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept styled to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Cafe, A Bedford Coffee shop logo layout a little restaurant, layout includes a modified script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a changed manuscript font which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software application developer the layout features and legendary Bedford component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the company it represents.

Advance logo style produced for a Bedfordinterior developer, design feature a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bedford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Bedford, the personalities for letter V and also A in center of words progressed have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bedford logo design job was done for a management advisor that enables business professionals to become more effective at handling people, expectations, and profitability.

A Bedford business logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned equipment to other sports enthusiasts.

I created their Bedford business logo design using a graphic which garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Bedford company logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Bedford regional farm it was actually devised for a products broker, and this particular trademark was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a graphic that projects assurance, financial success, and opulence.

 Bedford Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly encountering arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the 1st go.

Logo developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned Bedford sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.