Concord, New Hampshire Logo Design

Nearly every new Concord organization understands that they are in need of a logo, however few new business owners entirely recognize the pivotal role their business logo will make in their financial success, or the reason that one business logo works more effectively than another. A logo design has an instant and long term influence on the growth of a company, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization.

The logos featured in the ImageCo portfolio help Concord, New Hampshire businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Concord, New Hampshire coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were launching in an older section of the city and really wanted to cast a retro tone without appearing as boring or low energy. I fulfilled the two jobs by creating a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria designed for Concord, New Hampshire medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, especially the field of medicine which deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more memorable.

logo design with a jumping eco-friendly frog designed for a family members fun facility in Concord, New Hampshire.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - developed for Concord, New Hampshire travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the pictures they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Concord logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Concord logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get objective point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo recognize how crucial a logo is for their business so they are much more vested in the end result. Every logo design job has it’s allotment of difficulties, however the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Concord, New Hampshire publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most necessary part of a printed book due to the fact that it is usually the initial thing a person sees in the book store. For a publishing company, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the items folks tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was definitely a victory.

 Concord logo design used for advertising and also a tag layout for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be antique cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Concord, New Hampshire, style include an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design projects because it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout developed for a hair style workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a feeling of tranquility and connection for their new hair studio. I came up with a concept which did not go the obvious path of creating just a stylized orchid but instead created a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to forecast to their clients.

Arabian equine logo design created for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept fashioned to display the unique physical traits of the Arabian breed of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the entire world.

Las Cafe logo layout a tiny dining establishment, layout contains a modified manuscript font style which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout consists of a changed script typeface which hovers over a group of elaborate lines as well as dots.

Logo style for a software program designer the design features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it brands the company it stands for.

Develop logo design developed for a Concord, New Hampshire indoor designer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Concord, New Hampshire interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Concord, New Hampshire logo design job was undertaken for a leadership advisor that assists business leaders to develop into more efficient at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Concord business logo dsign along with an illustration that garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Concord, New Hampshire area farm it was in reality devised for a commodities broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop an identity that projects trust, effectiveness, and affluence.

 Concord Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally dealing with arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this instance, I hit a bullseye with the very first shot.

Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.