Keene, New Hampshire Logo Design

Virtually every new Keene organization understands that they require a logo, however few entrepreneurs entirely grasp the vital role their logo can play in their financial success, or the reason that one business logo works far better than another. A business logo has a critical and sustaining impact on the success of a business, pick the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Keene, New Hampshire companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Keene, New Hampshire coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older part of the area and really wanted to project a retro feel without coming across as uninteresting or low energy. I fulfilled both of these jobs via designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria developed for Keene, New Hampshire clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, mainly the field of medicine which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and more memorable.

logo layout with a jumping green frog designed for a family members enjoyable facility in Keene, New Hampshire.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - made for Keene, New Hampshire travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but instead convey emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Keene logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Keene logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get unbiased point of views on the benefit of a design. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their business logo understand how vital a logo design is for their business so they are way more invested in the result. Every logo project possesses it’s allotment of difficulties, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Keene, New Hampshire book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most critical part of a published book since it is usually the first thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity they will ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was surely a victory.

 Keene logo layout used for marketing and a label style for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be older cases. For this custom logo concept I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Keene, New Hampshire, layout include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be understood.

Logo layout developed for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a sense of serenity and elegance for their new hair studio. I created a design which did not go the obvious course of making merely a stylized orchid but alternatively created a business logo which suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they wanted to project to their clients.

Arabian steed logo design created for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo design fashioned to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo style a little restaurant, design includes a modified script typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design includes a customized manuscript typeface which hovers above a team of luxuriant lines as well as dots.

Logo design for a software application developer the design functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Develop logo design created for a Keene, New Hampshire interior designer, design function a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Keene, New Hampshire interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Keene, New Hampshire logo design project was done for a leadership specialist that aids business professionals to develop into more effective at overseeing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I designed their Keene business logo dsign along with an image which garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Keene, New Hampshire regional farm it was in reality developed for a commodities broker, and this logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a graphic that projects self-confidence, effectiveness, and opulence.

 Keene Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for externally facing arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the very first go.

Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.