Acute Care 360 ImageCo, Laconia, New Hampshire, NH,

ImageCo, Laconia, New Hampshire, NH,

Evolv Design logo designed by ImageCo, Laconia, New Hampshire, NH,

Red Panda Publishers logo designed by ImageCo, Laconia, New Hampshire, NH,

Laconia, New Hampshire, NH,

ImageCo, Laconia, New Hampshire, NH,
ImageCo, Laconia, New Hampshire, NH,

Mid Valley Pathology logo designed by ImageCo, Laconia, New Hampshire, NH,

FSA OK logo designed by ImageCo, Laconia, New Hampshire, NH,

Emerald Heights logo designed by ImageCo, Laconia, New Hampshire, NH,

Club Sapphire logo designed by ImageCo, Laconia, New Hampshire, NH,

Downtown Dogs logo designed by ImageCo, Laconia, New Hampshire, NH,

School board logo designed by ImageCo, Laconia, New Hampshire, NH,

Ferry Street Coffee Company logo designed by ImageCo, Laconia, New Hampshire, NH,

Stoney Forensic logo designed by ImageCo, Laconia, New Hampshire, NH,

Smart kernels logo designed by ImageCo, Laconia, New Hampshire, NH,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they can not refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio does not contain real life examples odds are they won’t be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s purpose is to reflect your unique vision for your business. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Laconia LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs develop notable brands. We’ve done brand design work for mechanics, colleges, heart surgeons, wedding singers, bistros, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be employed as an electrical sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first method insures that our logos are equally successful whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and remembered regardless of size or purpose.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design companies that you might possibly have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to do, we do in-house. No matter the type of project we accept, logo design, web page, trade show display, or electrical sign, we do not, and never will farm-out our customer’s work to organizations based outside the USA. When you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and imposes the conditions of how we do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

It’s likely that every new Laconia organization realizes that they probably need a logo, yet few new business owners fully comprehend the key role their logo can play in their success, or precisely why one business logo performs far better than another. A company logo has a critical and long-term impact on the success of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Laconia businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to store signs a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a logo should be enduring and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark as well as the process of marking something to ensure that it can be identified, its foundation comes from the brand burned onto animals. These days a brand symbolizes basically anything with a motive, whether it be profit or politics, a brand is an innate aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are all from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a specific audience, it’s goal is to produce a mental image that the audience will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone says the names Lamborghini or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of most branding agencies you’ll find that they are often re-branded advertising and marketing companies. When a person claims they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a kind of visual design which helps shape the image of a firm, a product or a business organization. Brand identity designers create logo designs, sign designs, packaging, and also collateral material such as cards, stationery, as well as pamphlets. Some visual designers also build web sites and also user interfaces. The vital role of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of affecting activities, outcomes as well as perceptions.

select SIGNS & LOGOS

Retro logo layout of a bike created for a Laconia coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older part of the community and wished to cast a retro feel without appearing as uninteresting or low energy. I fulfilled each of the tasks by creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs made for Laconia medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the field of healthcare which works with the laboratory assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog made for a family fun facility in Laconia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - made for Laconia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead project emotional experiences through the pictures they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Laconia logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Laconia logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased point of views on the value of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their business logo understand how important a logo is for their company so they are way more vested in the final result. Every logo project has it’s allotment of difficulties, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Laconia book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a published book because it is ordinarily the initial thing a person sees in the bookstore. For a publishing company, it’s the best opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a victory.

 Laconia logo design used for advertising and marketing and a tag style for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could be used for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Laconia, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo style developed for a Laconia hair style workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a feeling of simplicity and class for their new hair salon. I came up with a concept that did not go the obvious path of creating just a stylized orchid but instead delivered a company logo which implied an orchid in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo design produced for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design styled to exemplify the unique physical traits of the Arabian kind of equines. With an identifiable head form and high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the whole world.

Las Cafe, A Laconia restaurant logo style a tiny dining establishment, design consists of a customized manuscript font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design contains a modified script font which floats above a group of ornate lines as well as dots.

Logo design for a software designer the design attributes and legendary Laconia element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the meaning behind a logo is equally as important as how it brands the business it stands for.

Advance logo design produced for a Laconiaindoor developer, style feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laconia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Laconia, the characters for letter V and A in center of the word advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Laconia logo design project was carried out for a leadership consultant that enables business leaders to become more efficient at handling people, expectations, and profitability.

A Laconia business logo style including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned items to other sports enthusiasts.

I designed their Laconia logo design design with an image which seizes the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Laconia company logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Laconia area farm it was really devised for a commodities broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projects assurance, success, and prosperity.

 Laconia Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for ostensibly dealing with arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first try.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a well-known Laconia sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Electrical sign design for Laconia restaurnat designed by Laconia Sign Shop
Laconia logo design and brand identity design for Laconia companies
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,

Logo designed by ImageCo, Laconia, New Hampshire, NH,

Logo designed by ImageCo, Laconia, New Hampshire, NH,

Logo designed by ImageCo, Laconia, New Hampshire, NH,

Logo designed by ImageCo, Laconia, New Hampshire, NH,

Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,
Logo designed by ImageCo, Laconia, New Hampshire, NH,