Laconia Logo Design

Virtually every new Laconia organization knows they need a logo, yet few entrepreneurs entirely are aware of the essential role their organization logo can take in their financial success, or precisely why one logo performs far better than another. A business logo has an instant and sustaining influence on the success of a business, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Laconia businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike created for a Laconia coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old part of the area and wanted to cast a retro atmosphere without appearing as monotonous or low energy. I achieved each of the tasks via developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and bacteria made for Laconia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, especially the field of medicine that deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog developed for a family fun center in Laconia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - developed for Laconia travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Laconia logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Laconia logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with other people that they don’t even know so as to get unbiased point of views on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo comprehend how essential a logo design is for their company so they are way more vested in the end result. Every logo design project possesses it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Laconia publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it is the most important part of a published book given that it is in most cases the initial thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will likely ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many cases one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was undoubtedly a victory.

 Laconia logo layout utilized for marketing and a tag layout for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Laconia, style include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs due to the fact that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be understood.

Logo style created for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that carried a sense of peace and elegance for their new hair studio. I created a design which didn’t go the obvious route of making just a stylized orchid but alternatively crafted a company logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to forecast to their customers.

Arabian equine logo layout created for a horse cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design styled to illustrate the unique physical traits of the Arabian breed of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Coffee shop logo style a little restaurant, layout includes a customized manuscript font style which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a changed manuscript typeface which hovers above a team of elaborate lines and also dots.

Logo design for a software program programmer the style attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the company it stands for.

Progress logo style created for a Laconia indoor developer, design feature a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Laconia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Laconia logo design assignment was undertaken for a leadership specialist that enables business professionals to become more effective at managing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their pre-owned goods to other sports enthusiasts. I created their Laconia logo dsign using an image which grabs the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually produced for an Laconia regional farm it was in reality created for an investments broker, and this company was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a image that projects confidence, effectiveness, and wealth.
Logo made for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to design a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.