Merrimack Logo Design

Virtually every new Merrimack organization realizes that they are in need of a logo, but few new business owners fully grasp the vital role their logo can take in their becoming successful, or why one business logo works more effectively than another. A logo has an instant and long-term impact on the financial success of a business, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Merrimack companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike created for a Merrimack coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an old part of the town and wished to cast a retro atmosphere without appearing as boring or low energy. I accomplished both of these jobs by creating a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria developed for Merrimack clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, especially the branch of medicine that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more memorable.

logo style with a leaping green frog developed for a household fun center in Merrimack.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - created for Merrimack traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the images they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Merrimack logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Merrimack logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with people that they don’t even know so as to get impartial opinions on the value of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that tend to hire an expert to create their logo understand how important a logo is for their business so they are much more vested in the result. Every logo job possesses it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Merrimack book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most important part of a printed book since it is usually the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the traits folks often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was certainly a victory.

 Merrimack logo style used for advertising and marketing as well as a label design for Vintage Situation features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be much older cases. For this business logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Merrimack, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a feeling of peace and elegance for their new hair salon. I came up with a concept that didn’t go the obvious direction of crafting merely a stylized orchid but instead delivered a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian steed logo layout developed for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an unique head form and high tail carriage, the Arabian is one of the highly easily recognizable equine types in the world.

Las Coffee shop logo layout a small dining establishment, style includes a modified manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a customized script typeface which hovers above a team of luxuriant lines as well as dots.

Logo design for a software program developer the design features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the business it represents.

Evolve logo design produced for a Merrimack indoor designer, style feature a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Merrimack interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Merrimack logo design project was done for a management advisor that helps business leaders to develop into more effective at handling people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell their pre-owned products to other sports enthusiasts. I created their Merrimack logo dsign along with a graphic which pulls in the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Merrimack area farm it was actually devised for a commodities broker, and this particular trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce an identity that projects self-confidence, financial success, and prosperity.
Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.