Nashua, New Hampshire Logo Design

Virtually every new Nashua business person knows they are in need of a logo, but few new business owners entirely grasp the crucial role their business logo can play in their becoming successful, or precisely why one business logo performs more effectively than another. A business logo has an immediate and lasting impact on the viability of a business, choose the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Nashua, New Hampshire businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to signboards a scalable logo design will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bicycle developed for a Nashua, New Hampshire coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older section of the city and hoped to cast a nostalgic atmosphere without coming across as boring or low energy. I fulfilled the two jobs via designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and bacteria made for Nashua, New Hampshire medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the field of medicine which deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and much more meaningful.

logo style with a leaping eco-friendly frog designed for a family members fun facility in Nashua, New Hampshire.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Nashua, New Hampshire travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I attempted to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Nashua logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Nashua logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with other people that they don’t even know so as to get neutral judgements on the merit of a design concept. Fortunately, he talked about it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo realize how important a logo design is for their organization so they are way more invested in the outcome. Every logo design project possesses it’s allotment of challenges, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Nashua, New Hampshire book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it is the most critical part of a printed book given that it is ordinarily the primary thing a person sees in the book shop. With respect to a publishing company, it’s the most ideal opportunity that they will likely ever get to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was surely a victory.

 Nashua logo layout used for advertising and marketing and also a label design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Nashua, New Hampshire, style consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo design developed for a hair style workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a spirit of ease and class for their new hair salon. I created a concept that did not go the obvious route of crafting just a stylized orchid but instead crafted a company logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout produced for a steed cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept styled to display the unique physical traits of the Arabian type of horses. With an unique head form and higher tail carriage, the Arabian is one of the very most easily identifiable equine types in the world.

Las Coffee shop logo style a tiny restaurant, style contains a modified manuscript typeface which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style consists of a customized manuscript font which hovers above a team of elaborate lines and dots.

Logo design for a software developer the design features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the substance supporting a logo design is equally as important as how it brands the enterprise it represents.

Develop logo design created for a Nashua, New Hampshire interior developer, style feature a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Nashua, New Hampshire interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Nashua, New Hampshire logo design assignment was done for a management expert that assists business professionals to develop into more successful at managing people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand items to other sports enthusiasts. I tailored their Nashua business logo dsign utilizing an image that garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually designed for an Nashua, New Hampshire regional farm it was in reality developed for a commodities broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop an identity that projects confidence, effectiveness, and wealth.

 Nashua Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for externally encountering arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this instance, I struck a bullseye with the very first shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.