Nashua Logo Design

Virtually every new Nashua company understands that they need a logo, but few entrepreneurs thoroughly realize the essential role their business logo will take in their success, or precisely why one logo functions far better than another. A business logo has a critical and lasting impact on the financial success of a business, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Nashua companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bike created for a Nashua coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older part of the city and hoped to visualize a nostalgic atmosphere without coming across as uninteresting or low energy. I accomplished the two jobs via designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs created for Nashua clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a family members fun facility in Nashua.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for Nashua travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the images they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Nashua logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Nashua logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo realize how essential a logo design is for their organization so they are way more vested in the outcome. Every logo project has it’s portion of difficulties, however the biggest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Nashua publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most critical part of a published book because it is often the very first thing a person views in the bookstore. For a publishing company, it’s the absolute best opportunity they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was surely a success.

 Nashua logo style made use of for advertising and also a tag design for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be vintage cases. For this logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Nashua, style consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a sense of peace and elegance for their new hair studio. I came up with a design that did not go the obvious path of crafting merely a stylized orchid but instead crafted a logo which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they really wanted to transmit to their customers.

Arabian horse logo design created for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype design tailored to display the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most easily recognizable equine lineages in the entire world.

Las Cafe logo design a small restaurant, design consists of a modified script font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design consists of a changed manuscript font style which hovers over a team of luxuriant lines and dots.

Logo design for a software program designer the layout features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the meaning behind a business logo is just as important as how it serves the enterprise it stands for.

Progress logo layout developed for a Nashua indoor developer, layout feature a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Nashua interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Nashua logo design assignment was done for a leadership expert that enables business leaders to develop into more effective at managing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned items to other sports enthusiasts. I designed their Nashua logo dsign with an illustration that pulls in the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Nashua area farm it was in reality designed for an investments broker, and this brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a brand mark that projected confidence, success, and luxury.
Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.