Acute Care 360 ImageCo, Portsmouth, New Hampshire, NH,

ImageCo, Portsmouth, New Hampshire, NH,

Evolv Design logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Red Panda Publishers logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Portsmouth, New Hampshire, NH,

ImageCo, Portsmouth, New Hampshire, NH,
ImageCo, Portsmouth, New Hampshire, NH,

Mid Valley Pathology logo designed by ImageCo, Portsmouth, New Hampshire, NH,

FSA OK logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Emerald Heights logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Club Sapphire logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Downtown Dogs logo designed by ImageCo, Portsmouth, New Hampshire, NH,

School board logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Ferry Street Coffee Company logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Stoney Forensic logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Smart kernels logo designed by ImageCo, Portsmouth, New Hampshire, NH,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they simply cannot refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain actual samples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to reflect your unique vision for your business. If a logo designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Portsmouth LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds develop unforgettable brand identities. We have performed branding work for ranchers, educational institutions, diamond miners, wedding singers, bistros, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. As a result of our sign first technique our designs can, and have been employed in everything from clothing labels to billboards. Our sign first approach ensures that our logos are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and remembered irrespective of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design agencies that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do in-house. Irrespective of the type of project we accept, business logo, business website, trade show display, or commercial sign, we do not, and never will job-out our client’s work to agencies based outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that increases the price of your design project and imposes the conditions of how we do business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Portsmouth organization understands that they need a logo, but few start ups entirely comprehend the vital role their company logo can play in their financial success, or why one logo works better than another. A business logo has a critical and lasting impact on the success of a business, pick the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Portsmouth companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t need deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at any dimension.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo must be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb and a noun, it is an identifying mark as well as the act of marking something so that it can be recognized, its origin comes from the mark branded onto livestock. Nowadays a brand signifies basically anything with a motive, regardless if it be profit or politics, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s goal is to create an image that the audience can identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person states the names Porsche or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people buy those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the origin of most branding firms you’ll discover that they are frequently re-branded marketing companies. When someone claims they are in marketing lots of people will likely have an idea about what they do. But when somebody says “I’m in branding”… it just sounds more impressive, probably it’s due to the fact that the majority of people don’t fully understand what it indicates to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or agency that influence perceptions. This mainly consists of the name, the logo design, the packaging, the different colors utilized yet can also include sound, lighting, texture, signs, just about anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps form the image of a company, a product or a business. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral material such as cards, stationery, and brochures. Some identity designers also design web sites and also user interfaces. The necessary function of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing actions, end results and perceptions.

select SIGNS & LOGOS

Retro logo design of a bicycle produced for a Portsmouth coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old section of town and hoped to project a nostalgic feel without coming across as monotonous or low energy. I achieved both of these tasks by creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and germs created for Portsmouth clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and consequences of diseases, especially the field of healthcare that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and more memorable.

logo design with a leaping green frog created for a family fun facility in Portsmouth.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for Portsmouth traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portsmouth logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Portsmouth logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased judgements on the merit of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo understand how crucial a logo is for their business so they are way more vested in the outcome. Every logo design job possesses it’s portion of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Portsmouth book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most important part of a published book considering that it is in most cases the first thing a person views in the bookstore. With respect to a publishing company, it’s the most ideal opportunity they will ever have to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances one of the aspects consumers tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a success.

 Portsmouth logo design utilized for advertising and a label style for Vintage Situation features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this business logo concept I tried to come up with a logo that possessed a fluid vintage feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Portsmouth, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design jobs due to the fact that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout developed for a Portsmouth hair style workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of calmness and elegance for their new hair salon. I came up with a concept which did not go the obvious route of creating just a stylized orchid but instead crafted a logo design that implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they wanted to forecast to their clients.

Arabian steed logo layout produced for a steed cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design customized to illustrate the unique physical traits of the Arabian type of horses. With a distinctive head form and very high tail posture, the Arabian is one of the most immediately identifiable horse types in the entire world.

Las Cafe, A Portsmouth Coffee shop logo design a little dining establishment, style contains a modified manuscript font style which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design includes a customized script font style which floats over a team of ornate lines as well as dots.

Logo layout for a software program developer the layout functions as well as renowned Portsmouth element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it serves the enterprise it represents.

Develop logo style developed for a Portsmouthinterior designer, style function a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Portsmouth, the characters for letter V and also A in middle of words advanced have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Portsmouth logo design job was performed for a leadership expert that enables business professionals to develop into more efficient at handling people, expectations, and productivity.

A Portsmouth business logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand items to other sports enthusiasts.

I tailored their Portsmouth logo design design using an illustration which garners the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Portsmouth company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Portsmouth regional farm it was in reality created for an investments broker, and this particular creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projects esteem, financial success, and affluence.

 Portsmouth Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for ostensibly encountering arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Luckily, in this particular case, I struck a bullseye with the 1st try.

Logo design created for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a popular Portsmouth sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Electrical sign design for Portsmouth restaurnat designed by Portsmouth Sign Business
Portsmouth logo design and brand identity design for Portsmouth companies
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,
Logo designed by ImageCo, Portsmouth, New Hampshire, NH,