Portsmouth, New Hampshire Logo Design

Every new Portsmouth business understands that they require a logo, but few new business owners entirely recognize the vital role their logo design will take in their becoming successful, or the reason that one logo design functions far better than another. A company logo has a critical and long term influence on the prosperity of a company, choose the right one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Portsmouth, New Hampshire companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Portsmouth, New Hampshire coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an old section of the area and wished to visualize a vintage vibe without coming across as boring or low energy. I achieved both tasks via developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs designed for Portsmouth, New Hampshire clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the branch of medicine that deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and more unforgettable.

logo design with a jumping eco-friendly frog created for a family enjoyable center in Portsmouth, New Hampshire.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - developed for Portsmouth, New Hampshire travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to capture places or things but rather reveal emotional journeys by means of the photos they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Portsmouth logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Portsmouth logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to design their logo realize how crucial a logo design is for their organization so they are way more vested in the final result. Every logo job has it’s allotment of obstacles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Portsmouth, New Hampshire book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most crucial part of a printed book given that it is ordinarily the first thing a person views in the book store. Concerning a publisher, it’s the opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was surely a victory.

 Portsmouth logo design utilized for advertising and marketing and also a tag design for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be antique cases. For this custom logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Portsmouth, New Hampshire, design include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects because it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business advertising, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo features 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo design created for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a feeling of tranquility and connection for their new hair studio. I came up with a design that did not go the obvious direction of creating just a stylized orchid but instead delivered a company logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is frequently the wrong path and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they really wanted to project to their customers.

Arabian equine logo design produced for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept customized to exemplify the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Cafe logo design a tiny dining establishment, layout consists of a modified manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design consists of a customized manuscript font which floats over a team of ornate lines and also dots.

Logo design for a software developer the layout functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the company it represents.

Progress logo style developed for a Portsmouth, New Hampshire interior designer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth, New Hampshire interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portsmouth, New Hampshire logo design assignment was undertaken for a management specialist that enables business professionals to develop into more successful at handling people, expectations, and profitability.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell their used equipment to other sports enthusiasts. I tailored their Portsmouth logo design dsign using an illustration that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Portsmouth, New Hampshire area farm it was really designed for an investments broker, and this particular company was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a image that projected self-confidence, effectiveness, and wealth.

 Portsmouth Logo design for a nonprofit, Turning Factor Solutions - the logo design function for externally encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.