Acute Care 360 ImageCo, Portsmouth, New Hampshire, NH,

ImageCo, Portsmouth, New Hampshire, NH,

Evolv Design logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Red Panda Publishers logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Portsmouth, New Hampshire, NH,

ImageCo, Portsmouth, New Hampshire, NH,

ImageCo, Portsmouth, New Hampshire, NH,
Mid Valley Pathology logo designed by ImageCo, Portsmouth, New Hampshire, NH,

FSA OK logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Emerald Heights logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Club Sapphire logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Downtown Dogs logo designed by ImageCo, Portsmouth, New Hampshire, NH,

WSBA logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Ferry Street Coffee Company logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Stoney Forensic logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Smart kernels logo designed by ImageCo, Portsmouth, New Hampshire, NH,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a custom logo design that is both unforgettable and expresses the story about who you are or what you actually do is a significant task. The challenge is to generate a design that is simplistic enough to be understood at a glance and imparts enough information that it can articulate who you are. But no logo can truly tell your story or summarize your organization, and travelling down that path usually makes for a brand identity design that performs neither. However, in experienced hands, it is possible to strike a balance between both and design a brand identity that both informs and emotes and hitting that sweet spot is what every business should hope for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a free lance branding professional. For over 20 years I ‘ve been designing unforgettable logos and brand identity designs that tell stories and resonate with customers. But don’t take my word for it, just check out my brand portfolio and see for yourself. I do not assert that I’m the greatest logo designer in the world, however, I do know what Iam doing and my customers are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people working in the branding sector, that one might wonder why so many people in branding agencies despise logo designs as much as they seem to. It is definitely true that your logo is not your brand, however what does that mean for a brand that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a visual identity, a business’s brand is simply nothing more than a fading memory because consumers would have virtually nothing to anchor their brand experiences too.

Some people compare a logo to a smile or a handshake which is slightly true, however it’s actually a lot more than that. A logo is a brand’s anchor and it also acts as the cornerstone of an organization’s brand. A logo functions as an anchor because the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every stone that comes after it. A logo functions in the same way, it is a foundational element that supports the organization it represents, and it also serves as a defining reference point that guides a brand as it develops.

ImageCo is a brand identity firm and our objective is to assist our customers lay that cornerstone as well as set that anchor. We help companies look well established, more polished, and more professional. This ensures that our clients will always be considered, and are not only worthy of a seat at the table, but look like they ought to be seated at the head of that table.

Portsmouth LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners establish unforgettable brands. We have undertaken brand design work for builders, universities, heart surgeons, party planners, coffee roasters, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be employed as an electric sign. Because of our sign first technique our identity designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first technique ensures that our logo designs are equally effective whether they are used in TV commercials or web headers, they are consistently recognizable, understood, and always remembered no matter of size or use.

American Made ★ Design

The thing that really sets ImageCo apart from other design firms that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we do in-house. Irrespective of the kind of design project we accept, logo, web page, trade show exhibition, or electrical sign, we do not, and never will job-out our customer’s work to contractors based outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the terms of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Portsmouth business understands that they need a logo, yet few new business owners entirely comprehend the vital role their logo design can make in their success, or precisely why one logo design functions more effectively than another. A business logo has a critical and sustaining influence on the growth of a business, select the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Portsmouth companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from label to billboards a scalable business logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a business logo must be lasting and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s both a verb and a noun, it is an identifying mark as well as the act of noting something so that it can be distinguished, its genesis comes from the brand branded onto livestock. These days a brand represents basically anything with an objective, regardless of whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are both from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s goal is to develop a mental image that the target market will relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone states the brand names Ferrari or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those products. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the origin of many branding firms you’ll discover that they are frequently re-branded advertising and marketing companies. When a person states they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. But when somebody says “I’m in branding”… it simply seems much more attractive, perhaps it’s since the majority of people do not fully understand what it implies to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that influence understandings. This largely includes the name, the logo, the packaging, the different colors used yet can additionally include sound, lighting, texture, signs, actually anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design that helps form the perception of a business, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, as well as brochures. Some visual designers also build sites and user interfaces. The necessary function of a brand identity designer is to create the visual cues and a psychological tone with the objective of influencing actions, end results and understandings.

Featured logos & signs

Retro logo layout of a bicycle developed for a Portsmouth coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old part of town and really wanted to cast a retro atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks by designing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as bacteria designed for Portsmouth medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the field of medicine that works with the clinical examination of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo design with a leaping environment-friendly frog created for a family fun center in Portsmouth.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - created for Portsmouth travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather project emotional journeys by means of the images they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portsmouth logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Portsmouth logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial judgements on the benefit of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo understand how crucial a logo is for their organization so they are much more vested in the outcome. Every logo design job has it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Portsmouth book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most essential part of a published book since it is usually the initial thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of airline flight and it was definitely a success.

 Portsmouth logo layout used for advertising and marketing and a label style for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this business logo design I tried to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Portsmouth, design include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be understood.

Logo layout produced for a Portsmouth hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which carried an atmosphere of simplicity and connection for their new hair studio. I created a concept that did not go the obvious course of designing just a stylized orchid but rather delivered a logo design that implied a flower in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo design itself. The obvious path in designing a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they wanted to transmit to their patrons.

Arabian steed logo style produced for an equine ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo design customized to symbolize the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the highly easily recognizable equine breeds in the whole world.

Las Cafe, A Portsmouth restaurant logo style a tiny dining establishment, style contains a changed manuscript font style which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style includes a modified script typeface which hovers above a group of luxuriant lines and dots.

Logo design for a software program designer the layout functions and also iconic Portsmouth element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the business it represents.

Develop logo layout produced for a Portsmouthindoor developer, layout function a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portsmouth interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Portsmouth, the personalities for letter V and A in center of the word advanced have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portsmouth logo design project was completed for a management expert that aids business professionals to become more effective at managing people, expectations, and productivity.

A Portsmouth business logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell their used items to other sports enthusiasts.

I tailored their Portsmouth logo design design using a graphic that garners the interest of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Portsmouth company logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually produced for an Portsmouth area farm it was really devised for a commodities broker, and this company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projects trust, success, and wealth.

 Portsmouth Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for outwardly dealing with arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I struck a bullseye with the 1st try.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a popular Portsmouth sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to design a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.