Salem, New Hampshire Logo Design

Every new Salem venture knows they need a logo, yet few entrepreneurs fully grasp the vital role their logo can take in their becoming successful, or exactly why one logo design works far better than another. A logo design has a critical and sustaining impact on the financial success of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Salem, New Hampshire companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos don’t demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Salem, New Hampshire coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an older section of the area and wished to cast a nostalgic feel without appearing as uninteresting or low energy. I achieved both tasks by creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also germs made for Salem, New Hampshire medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and consequences of diseases, especially the field of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more unforgettable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable facility in Salem, New Hampshire.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Salem, New Hampshire travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but rather convey emotional journeys by means of the images they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Salem logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Salem logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with individuals that they don’t even know so as to get unbiased viewpoints on the value of a design concept. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to create their business logo recognize how vital a logo is for their organization so they are way more vested in the final result. Every logo design project possesses it’s portion of challenges, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Salem, New Hampshire book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most critical part of a printed book because it is usually the initial thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was surely a victory.

 Salem logo layout made use of for advertising and marketing and a label style for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be older cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Salem, New Hampshire, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects due to the fact that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be comprehended.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a spirit of contentment and connection for their new hair salon. I came up with a design which did not go the obvious path of designing simply a stylized orchid but alternatively crafted a logo which suggested an orchid in the formation of a swirl featured into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to project to their clients.

Arabian steed logo design developed for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept styled to illustrate the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and very high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the world.

Las Coffee shop logo style a little dining establishment, design contains a modified script font which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout includes a changed manuscript typeface which floats above a team of ornate lines and dots.

Logo style for a software application programmer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the significance behind a company logo is just as important as how it serves the company it stands for.

Progress logo layout created for a Salem, New Hampshire indoor designer, style feature a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salem, New Hampshire interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salem, New Hampshire logo design assignment was performed for a leadership guide that aids business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand goods to other sports enthusiasts. I designed their Salem logo dsign utilizing an image that garners the interest of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an Salem, New Hampshire area farm it was in reality devised for an investments broker, and this trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a brand mark that projected assurance, effectiveness, and prosperity.

 Salem Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for outwardly encountering arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo created for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.