Salem Logo Design

Virtually every new Salem organization realizes that they are in need of a logo, yet few entrepreneurs thoroughly comprehend the crucial role their company logo can make in their becoming successful, or exactly why one business logo works far better than another. A business logo has an instant and sustaining impact on the prosperity of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Salem businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo must be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a Salem coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an older section of the city and wanted to project an old-fashioned tone without appearing as boring or low energy. I achieved both of these jobs by designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs designed for Salem clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, mainly the branch of healthcare that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more meaningful.

logo style with a jumping environment-friendly frog designed for a household enjoyable center in Salem.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - designed for Salem traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers don’t capture places or things but instead convey emotional experiences through the photos they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Salem logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Salem logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral judgements on the benefit of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how important a logo is for their business so they are way more invested in the end result. Every logo project possesses it’s portion of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Salem book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it really is the most critical part of a published book given that it is usually the primary thing a person views in the book shop. Regarding a publishing company, it’s the opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was surely a victory.

 Salem logo style used for advertising as well as a label layout for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be much older cases. For this business logo design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a web site to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Salem, style consist of an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo design developed for a hair layout workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated a spirit of ease and elegance for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but rather delivered a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they wanted to transmit to their customers.

Arabian equine logo layout developed for a steed cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo design tailored to exemplify the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, design contains a modified manuscript font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a changed manuscript typeface which hovers over a team of elaborate lines and dots.

Logo layout for a software programmer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the substance behind a logo design is equally as important as how it brands the company it stands for.

Progress logo design developed for a Salem indoor designer, design attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salem interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salem logo design project was performed for a leadership guide that helps business professionals to become more successful at handling people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Salem business logo dsign along with an illustration which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an Salem regional farm it was in reality devised for a commodities broker, and this business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projected self-confidence, effectiveness, and luxury.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.