Asbury Park Logo Design

Nearly every new Asbury Park venture realizes that they need a logo, yet few entrepreneurs entirely comprehend the essential role their business logo will play in their becoming successful, or precisely why one business logo functions better than another. A business logo has an immediate and sustaining effect on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Asbury Park businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike developed for a Asbury Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of the town and wished to project an old-fashioned tone without appearing as uninteresting or low energy. I fulfilled the two tasks by means of designing a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Asbury Park medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog created for a family members fun center in Asbury Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - created for Asbury Park traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but instead project emotional experiences through the images they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Asbury Park logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Asbury Park logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the benefit of a design. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design understand how vital a logo design is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of difficulties, however the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Asbury Park book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most important part of a printed book since it is ordinarily the first thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the things people tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was undoubtedly a victory.

 Asbury Park logo layout utilized for advertising as well as a label style for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this business logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Asbury Park, style include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected a spirit of calmness and elegance for their new hair salon. I came up with a concept that did not go the obvious path of designing just a stylized orchid but rather delivered a company logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is frequently the wrong path and in this case, the design ended up not being about the flower but instead placed the main focus on the perception that they really wanted to project to their clients.

Arabian equine logo layout produced for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logotype design tailored to display the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail posture, the Arabian is one of the most immediately identifiable horse types in the whole world.

Las Cafe logo layout a small dining establishment, style contains a changed manuscript font which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design includes a modified manuscript font which floats over a team of elaborate lines as well as dots.

Logo layout for a software application designer the design features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the meaning behind a logo is just as important as how it brands the company it stands for.

Progress logo design produced for a Asbury Park indoor developer, style function a series of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Asbury Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Asbury Park logo design assignment was carried out for a management guide that assists business professionals to become more successful at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to market their used equipment to other sports enthusiasts. I tailored their Asbury Park business logo dsign along with a graphic that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Asbury Park area farm it was really designed for a commodities broker, and this logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projects trust, effectiveness, and prosperity.
Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to create a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.