Atlantic City, New Jersey Logo Design

Each and every new Atlantic City venture knows they need a logo, however few new business owners thoroughly realize the vital role their logo can take in their becoming successful, or why one business logo functions better than another. A logo has an immediate and long-term impact on the financial success of a business, pick the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Atlantic City, New Jersey businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Atlantic City, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older section of the city and wanted to cast a nostalgic tone without appearing as monotonous or low energy. I achieved each of the jobs by developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as bacteria developed for Atlantic City, New Jersey clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the branch of healthcare which deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and more memorable.

logo design with a jumping green frog created for a family members enjoyable center in Atlantic City, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and also a tree - made for Atlantic City, New Jersey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but instead communicate emotional journeys by means of the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Atlantic City logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Atlantic City logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my client, while he loved the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo recognize how vital a logo design is for their company so they are much more vested in the end result. Every logo design job possesses it’s allotment of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Atlantic City, New Jersey publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most vital part of a printed book because it is usually the very first thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity that they will ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences 1 of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of flight and it was definitely a winner.

 Atlantic City logo design utilized for advertising and marketing and also a tag layout for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be much older cases. For this business logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Atlantic City, New Jersey, style consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected an atmosphere of ease and class for their new hair salon. I came up with a design that didn’t go the obvious direction of making just a stylized orchid but rather created a logo which suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the emotion that they wanted to transmit to their customers.

Arabian horse logo layout developed for an equine cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept styled to embody the unique physical traits of the Arabian type of equines. By having an identifiable head shape and higher tail posture, the Arabian is one of the most immediately recognizable horse types in the world.

Las Coffee shop logo style a small restaurant, design includes a customized script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a changed manuscript font which floats over a team of ornate lines and also dots.

Logo design for a software application designer the layout attributes as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the symbolism supporting a logo design is just as important as how it serves the enterprise it represents.

Evolve logo layout produced for a Atlantic City, New Jersey indoor designer, style function a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Atlantic City, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have actually been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Atlantic City, New Jersey logo design job was done for a leadership guide that aids business leaders to become more efficient at supervising people, expectations, and productivity.
A logo layout including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand products to other sports enthusiasts. I designed their Atlantic City logo dsign along with an illustration that garners the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Atlantic City, New Jersey regional farm it was really created for a commodities broker, and this business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected self-assurance, financial success, and luxury.

 Atlantic City Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly facing arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the 1st shot.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.