Atlantic City Logo Design

Every new Atlantic City company knows they require a logo, yet few entrepreneurs thoroughly recognize the vital role their logo design can perform in their financial success, or precisely why one logo functions better than another. A business logo has a critical and long-term effect on the financial success of a business, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Atlantic City businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a Atlantic City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an older section of the community and wanted to visualize a nostalgic feel without appearing as monotonous or low energy. I accomplished the two jobs by means of creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and germs made for Atlantic City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the branch of medicine that deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and much more meaningful.

logo style with a leaping green frog designed for a family members fun center in Atlantic City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Atlantic City travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Atlantic City logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Atlantic City logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get neutral point of views on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo comprehend how crucial a logo design is for their business so they are way more vested in the outcome. Every logo design project has it’s portion of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Atlantic City book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most essential part of a printed book due to the fact that it is in most cases the very first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline located in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was undoubtedly a victory.

 Atlantic City logo layout used for marketing and also a tag layout for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be vintage cases. For this logo design I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Atlantic City, design consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design jobs considering that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a feeling of peace and connection for their new hair studio. I created a design that did not go the obvious path of making merely a stylized orchid but instead created a company logo which implied a flower in the formation of a swirl featured into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately put the main focus on the perception that they wanted to transmit to their clients.

Arabian horse logo design developed for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo concept tailored to illustrate the unique physical traits of the Arabian breed of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the entire world.

Las Coffee shop logo design a tiny dining establishment, layout consists of a customized manuscript font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout consists of a modified manuscript font which floats over a group of elaborate lines and dots.

Logo layout for a software application developer the design functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the significance behind a business logo is just as important as how it brands the company it represents.

Progress logo layout produced for a Atlantic City interior developer, layout function a collection of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Atlantic City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have actually been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Atlantic City logo design job was performed for a leadership specialist that aids business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their used products to other sports enthusiasts. I created their Atlantic City logo dsign using a graphic that grabs the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an Atlantic City regional farm it was actually developed for a commodities broker, and this particular logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projects esteem, financial success, and opulence.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.