Avenel Logo Design

Virtually every new Avenel business realizes that they need a logo, yet few new business owners thoroughly are aware of the essential role their logo design will take in their financial success, or why one business logo functions more effectively than another. A logo has a critical and long-term effect on the prosperity of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Avenel businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike produced for a Avenel coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an older section of the city and wished to project a nostalgic feel without coming across as monotonous or low energy. I accomplished both of these tasks by developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also germs developed for Avenel medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more memorable.

logo style with a jumping eco-friendly frog developed for a household enjoyable center in Avenel.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and a tree - developed for Avenel traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead project emotional journeys by means of the photos they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Avenel logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Avenel logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get objective judgements on the benefit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their logo comprehend how essential a logo is for their company so they are much more vested in the end result. Every logo project possesses it’s allotment of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Avenel publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, but it is the most important part of a printed book given that it is usually the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity they will ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was certainly a winner.

 Avenel logo design used for advertising as well as a label design for Vintage Case features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this custom logo concept I attempted to come up with a logo that had a fluid retro feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Avenel, layout include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that related an atmosphere of peace and class for their new hair studio. I created a design which did not go the obvious path of making just a stylized orchid but rather created a company logo that implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately laid the main focus on the emotion that they wanted to project to their patrons.

Arabian horse logo design produced for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design tailored to display the unique physical traits of the Arabian type of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the entire world.

Las Coffee shop logo style a small restaurant, style contains a changed manuscript typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout consists of a modified manuscript font which hovers above a group of ornate lines and dots.

Logo design for a software application programmer the design functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance supporting a logo is just as important as how it brands the enterprise it represents.

Progress logo style developed for a Avenel interior developer, style function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Avenel interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Avenel logo design job was completed for a management coach that aids business leaders to develop into more successful at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I tailored their Avenel business logo dsign using an image that garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Avenel regional farm it was in reality developed for an investments broker, and this brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a brand mark that projects esteem, financial success, and prosperity.
Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.