Bergenfield, New Jersey Logo Design

Each and every new Bergenfield business realizes that they are in need of a logo, but few new business owners fully are aware of the vital role their company logo can perform in their financial success, or the reason that one business logo works better than another. A business logo has an immediate and long term influence on the financial success of a company, choose the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Bergenfield, New Jersey businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Bergenfield, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old section of the area and hoped to project a vintage tone without appearing as uninteresting or low energy. I accomplished the two tasks by means of developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria developed for Bergenfield, New Jersey medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and outcomes of diseases, especially the field of healthcare which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and even more meaningful.

logo design with a leaping eco-friendly frog made for a family members fun center in Bergenfield, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - made for Bergenfield, New Jersey travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences through the photos they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I attempted to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Bergenfield logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Bergenfield logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family as well as with folks that they don’t even know so as to get honest viewpoints on the merit of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how vital a logo is for their business so they are much more vested in the result. Every logo project has it’s share of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Bergenfield, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most essential part of a published book due to the fact that it is in most cases the very first thing a person views in the book store. For a publisher, it’s the most ideal opportunity they will likely ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to confering a spirit of flight and it was certainly a victory.

 Bergenfield logo style used for advertising as well as a tag style for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be older cases. For this brand design I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Bergenfield, New Jersey, layout include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout created for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a feeling of tranquility and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of crafting just a stylized orchid but rather crafted a company logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout produced for an equine ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept styled to manifest the unique physical traits of the Arabian kind of horses. By having an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo design a little restaurant, design contains a modified manuscript typeface which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a changed script font which floats above a team of luxuriant lines as well as dots.

Logo design for a software application designer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it brands the organization it represents.

Evolve logo design produced for a Bergenfield, New Jersey interior developer, layout function a collection of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bergenfield, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bergenfield, New Jersey logo design project was carried out for a management advisor that aids business leaders to become more successful at handling people, expectations, and productivity.
A logo style including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to market their used equipment to other sports enthusiasts. I created their Bergenfield logo design dsign using an image which seizes the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Bergenfield, New Jersey area farm it was in reality designed for a commodities broker, and this particular company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projected esteem, financial success, and affluence.

 Bergenfield Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for ostensibly facing arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.