Acute Care 360 ImageCo, Bridgewater, New Jersey, NJ,

ImageCo, Bridgewater, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Bridgewater, New Jersey, NJ,

ImageCo, Bridgewater, New Jersey, NJ,
ImageCo, Bridgewater, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, Bridgewater, New Jersey, NJ,

FSA OK logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Bridgewater, New Jersey, NJ,

School board logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Bridgewater, New Jersey, NJ,

TIPS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they can’t reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t contain real world samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to reflect your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how fast they will get paid.

Bridgewater LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs grow memorable brand identities. We have undertaken brand design work for builders, universities, diamond miners, wedding singers, bistros, retail stores, and virtually every other kind of business concern you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first method guarantees that our logo designs are equally reliable whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and always remembered irrespective of size or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to do, we do in-house. Regardless of the kind of design project we accept, brand identity design, web site, trade show exhibit, or electric sign, we do not, and never will job out our customer’s projects to organizations based outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and imposes the conditions of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Bridgewater company knows they need a logo, yet few new business owners entirely understand the vital role their logo can make in their becoming successful, or why one logo works far better than another. A business logo has an immediate and lasting influence on the viability of a business, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Bridgewater businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in merely a look.
  2. Scalability: from clothing labels to billboards a scalable logo design will be legible and equally emotive at every scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a business logo must be lasting and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and also the process of denoting something to ensure that it can be recognized, its origin comes from the mark burned onto animals. Nowadays a brand represents basically anything with an intention, whether it be revenue or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s objective is to produce an image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person says the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people want those brands. Brand image is why people purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the history of many branding agencies you’ll discover that they are frequently re-branded marketing firms. When a person claims they are in advertising and marketing the majority of people will likely have an idea about what they do. Yet when somebody states “I’m in branding”… it simply sounds more attractive, possibly it’s because lots of people don’t recognize what it indicates to be in branding so it comes off as mysterious and maybe even attractive.

Brand Identity – Is an inclusive term that describes the visual elements of a product or agency that affect view points. This largely consists of the name, the logo, the packaging, the colors utilized yet can additionally consist of sound, lights, texture, signs, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the perception of a company, a product or an organization. Brand identity designers create logo designs, signage designs, product packaging, and also collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also build websites as well as user interfaces. The important role of a brand identity designer is to develop the visual cues and an emotional tone with the goal of affecting actions, outcomes and also perceptions.

Featured signs/logos

Retro logo layout of a bicycle developed for a Bridgewater coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old section of the city and hoped to project a vintage vibe without coming across as monotonous or low energy. I accomplished each of the tasks via designing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and also bacteria made for Bridgewater medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and effects of diseases, mainly the field of healthcare that deals with the clinical examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog developed for a family fun facility in Bridgewater.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Bridgewater traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the images they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Bridgewater logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Bridgewater logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get impartial viewpoints on the merit of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo understand how vital a logo design is for their business so they are way more invested in the final result. Every logo job possesses it’s portion of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Bridgewater publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most crucial part of a published book given that it is often the very first thing a person sees in the book store. For a publishing company, it’s the optimal opportunity that they will ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was certainly a success.

 Bridgewater logo design made use of for advertising and a tag design for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be older cases. For this brand design I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Bridgewater, design consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design developed for a Bridgewater hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of ease and class for their new hair studio. I came up with a design that did not go the obvious direction of designing simply a stylized orchid but alternatively delivered a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is generally the wrong route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they really wanted to transmit to their clients.

Arabian equine logo design created for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept styled to symbolize the unique physical traits of the Arabian breed of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily recognizable equine breeds in the whole world.

Las Cafe, A Bridgewater restaurant logo design a small restaurant, design includes a modified manuscript typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design includes a modified script typeface which floats above a group of elaborate lines and dots.

Logo design for a software application designer the design attributes and famous Bridgewater component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the meaning supporting a company logo is just as important as how it serves the organization it represents.

Advance logo style created for a Bridgewaterinterior developer, style function a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bridgewater interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Bridgewater, the personalities for letter V and also A in center of words advanced have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bridgewater logo design assignment was done for a leadership consultant that assists business leaders to become more effective at handling people, expectations, and profitability.

A Bridgewater business logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned items to other sports enthusiasts.

I created their Bridgewater logo design using an image that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Bridgewater company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Bridgewater area farm it was really devised for a products broker, and this company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projects self-confidence, effectiveness, and opulence.

 Bridgewater Logo design for a nonprofit, Transforming Point Solutions - the logo design function for outwardly encountering arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Luckily, in this instance, I hit a bullseye with the very first shot.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous Bridgewater sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Electrical sign design for Bridgewater restaurnat designed by Bridgewater Sign Business
Bridgewater logo design and brand identity design for Bridgewater companies
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Logo designed by ImageCo, Bridgewater, New Jersey, NJ,

Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,
Logo designed by ImageCo, Bridgewater, New Jersey, NJ,