Bridgewater, New Jersey Logo Design

Nearly every new Bridgewater company understands that they are in need of a logo, however few entrepreneurs thoroughly realize the essential role their logo will play in their financial success, or the reason that one logo design functions far better than another. A logo design has an immediate and long-term effect on the financial success of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company.

The logos presented in the ImageCo portfolio help Bridgewater, New Jersey businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Bridgewater, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually launching in an old section of the area and really wanted to visualize a nostalgic atmosphere without coming across as monotonous or low energy. I accomplished each of the jobs by creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria made for Bridgewater, New Jersey medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the field of healthcare that works with the clinical assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and a lot more memorable.

logo style with a jumping green frog created for a household fun center in Bridgewater, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and a tree - designed for Bridgewater, New Jersey traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences through the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bridgewater logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Bridgewater logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with other people that they don’t even know so as to get unbiased opinions on the value of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo realize how important a logo design is for their company so they are way more vested in the result. Every logo design job possesses it’s share of hurdles, however the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Bridgewater, New Jersey publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most essential part of a printed book considering that it is ordinarily the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to confering a good sense of air travel and it was surely a success.

 Bridgewater logo design used for advertising and marketing and a tag style for Vintage Case includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be much older cases. For this brand design I sought to come up with a logo that offered a fluid retro feel to it and could easily be utilized for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Bridgewater, New Jersey, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how people ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried a sense of relaxation and class for their new hair salon. I created a concept that didn’t go the obvious path of creating just a stylized orchid but rather created a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is generally the wrong route and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo design created for a steed cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design styled to embody the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail posture, the Arabian is one of the highly easily identifiable horse lineages in the entire world.

Las Cafe logo layout a tiny dining establishment, design consists of a modified script font which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design includes a customized manuscript font which hovers over a team of elaborate lines and dots.

Logo design for a software application developer the design features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it brands the company it represents.

Advance logo layout produced for a Bridgewater, New Jersey indoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bridgewater, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bridgewater, New Jersey logo design job was done for a management guide that enables business professionals to become more successful at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their previously owned equipment to other sports enthusiasts. I created their Bridgewater business logo dsign with a graphic which garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Bridgewater, New Jersey regional farm it was in reality created for an investments broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects confidence, effectiveness, and wealth.

 Bridgewater Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly dealing with arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Thankfully, in this instance, I nailed a bullseye with the very first go.

Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.