Camden, New Jersey Logo Design

Nearly every new Camden organization understands that they require a logo, however few new business owners entirely understand the crucial role their logo can play in their success, or precisely why one business logo functions better than another. A logo has an immediate and long term influence on the success of a company, select the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Camden, New Jersey companies succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Camden, New Jersey coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an old section of town and wished to visualize a retro vibe without appearing as uninteresting or low energy. I fulfilled both of these jobs by means of creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as bacteria created for Camden, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, mainly the branch of medicine that works with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable facility in Camden, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Camden, New Jersey travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Camden logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Camden logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get impartial judgements on the worthiness of a design concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their business logo comprehend how important a logo design is for their business so they are way more vested in the outcome. Every logo job has it’s portion of hurdles, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Camden, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most critical part of a published book since it is usually the first thing a person sees in the book shop. With respect to a publishing company, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences one of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was surely a winner.

 Camden logo layout made use of for marketing as well as a tag layout for Vintage Situation includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be antique cases. For this business logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Camden, New Jersey, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs considering that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the very same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be understood.

Logo design created for a hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related a sense of serenity and connection for their new hair salon. I came up with a design which didn’t go the obvious course of making simply a stylized orchid but rather delivered a business logo that implied a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is frequently the incorrect path and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to project to their clients.

Arabian steed logo layout created for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. With a different head form and high tail posture, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Coffee shop logo style a little restaurant, design consists of a modified manuscript typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout includes a modified manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo style for a software program developer the layout features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance behind a logo design is equally as important as how it serves the enterprise it stands for.

Develop logo style created for a Camden, New Jersey interior designer, layout feature a collection of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Camden, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Camden, New Jersey logo design project was undertaken for a management consultant that helps business leaders to become more efficient at managing people, expectations, and profitability.
A logo style including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned items to other sports enthusiasts. I designed their Camden logo dsign along with a graphic that captures the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Camden, New Jersey area farm it was actually designed for an investments broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projected trust, success, and luxury.

 Camden Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly facing arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first shot.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to produce a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.