Camden Logo Design

Every new Camden company understands that they are in need of a logo, yet few entrepreneurs entirely recognize the crucial role their logo design can play in their success, or the reason that one logo design performs far better than another. A logo design has an instant and sustaining impact on the financial success of a company, choose the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Camden businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle produced for a Camden coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an older section of the community and wanted to visualize a vintage vibe without coming across as stodgy or low energy. I achieved both of these tasks by means of creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs made for Camden medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, especially the field of healthcare that works with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and more meaningful.

logo design with a leaping green frog developed for a household fun center in Camden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Camden travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers don’t capture locations or things but instead communicate emotional experiences through the pictures they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Camden logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Camden logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral opinions on the value of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo realize how important a logo is for their organization so they are way more vested in the result. Every logo project possesses it’s share of hurdles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Camden publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it really is the most vital part of a printed book given that it is often the first thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity they will likely ever have to publicize their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the things people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a success.

 Camden logo layout used for advertising and a tag design for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this custom logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Camden, design include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that conveyed a sense of relaxation and elegance for their new hair salon. I created a concept which didn’t go the obvious route of designing just a stylized orchid but alternatively created a company logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately put the attention on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo style produced for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept customized to symbolize the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe logo layout a little restaurant, layout contains a customized manuscript font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a modified script font style which floats over a team of ornate lines and dots.

Logo layout for a software application developer the style functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the meaning behind a logo design is just as important as how it serves the company it stands for.

Progress logo design developed for a Camden indoor designer, design feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Camden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been customized to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Camden logo design job was carried out for a leadership advisor that assists business leaders to become more effective at overseeing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned products to other sports enthusiasts. I designed their Camden logo dsign along with an image that garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually composed for an Camden regional farm it was actually developed for an investments broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate an identity that projects trust, financial success, and opulence.
Logo developed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.