Acute Care 360 ImageCo, Cliffside Park, New Jersey, NJ,

ImageCo, Cliffside Park, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Cliffside Park, New Jersey, NJ,

ImageCo, Cliffside Park, New Jersey, NJ,
ImageCo, Cliffside Park, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

FSA OK logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

School board logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

TIPS FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they can’t refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their portfolio does not contain real life examples odds are they won’t be able to deliver a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to reflect your unique vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Cliffside Park LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners cultivate unforgettable brands. We have undertaken logo design work for farmers, colleges, diamond miners, party planners, diners, retailers, and just about every other kind of business concern you can think of. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be utilized as an electric sign. As a result of our sign first strategy our logo designs can, and have been utilized in everything from garment labels to billboards. Our sign first technique insures that our logos are equally effective whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and always remembered regardless of size or function.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design companies that you probably have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we perform ourselves. Regardless of the type of project we accept, logo design, web site, trade show exhibition, or electrical sign, we do not, and never will job out our customer’s projects to companies based outside the USA. When you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your project and dictates the conditions of how you and I conduct business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Cliffside Park company realizes that they need a logo, but few new business owners thoroughly realize the crucial role their company logo will perform in their financial success, or the reason that one logo design works far better than another. A logo design has a critical and long term effect on the growth of a company, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Cliffside Park companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not need scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to retail signs a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a company logo needs to be enduring and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s a verb and a noun, it’s an identifying mark and also the act of noting something to make sure that it could be recognized, its genesis originates from the brand burned onto animals. Today a brand symbolizes pretty much anything with a motive, regardless if it be earnings or political parties, a brand is an intrinsic aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the very same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s goal is to develop a mental image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody states the names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the history of a lot of branding firms you’ll find that they are often re-branded advertising and marketing agencies. When a person says they are in advertising many people will likely have an idea about what they do. Yet when somebody states “I’m in branding”… it simply seems more impressive, possibly it’s since most people do not understand what it means to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is an inclusive term that explains the visual aspects of a product or company that influence perceptions. This primarily includes the name, the logo, the product packaging, the different colors used yet can likewise consist of audio, lighting, texture, signage, just about anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps shape the public image of a business, a product or an institution. Brand identity designers produce logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, as well as sales brochures. Some visual designers also develop sites and also software interfaces. The necessary duty of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting actions, results and also understandings.

select signs/logos

Retro logo layout of a bike created for a Cliffside Park coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old section of the area and wanted to project an old-fashioned feel without appearing as monotonous or low energy. I achieved both of these tasks via developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs developed for Cliffside Park clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, especially the branch of medicine that deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and much more unforgettable.

logo layout with a jumping green frog developed for a household enjoyable facility in Cliffside Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - developed for Cliffside Park travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but instead reveal emotional journeys through the photos they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Cliffside Park logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Cliffside Park logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial assessments on the merit of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their logo understand how essential a logo is for their business so they are much more vested in the final result. Every logo design project possesses it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Cliffside Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most crucial part of a printed book considering that it is in most cases the initial thing a person views in the bookstore. With regard to a publishing company, it’s the absolute best opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of airline flight and it was surely a victory.

 Cliffside Park logo layout made use of for advertising and marketing and a label layout for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be antique cases. For this custom logo design I sought to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Cliffside Park, design consist of an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo jobs due to the fact that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout produced for a Cliffside Park hair style workshop featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected an atmosphere of simplicity and class for their new hair salon. I came up with a concept that didn’t go the obvious course of creating just a stylized orchid but instead delivered a logo that suggested a flower in the formation of a swirl blended into the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to transmit to their clients.

Arabian steed logo layout produced for a steed ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept fashioned to symbolize the unique physical traits of the Arabian type of equines. With an unique head form and high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the entire world.

Las Cafe, A Cliffside Park restaurant logo design a small dining establishment, design consists of a changed manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design includes a customized script font style which hovers over a team of ornate lines and dots.

Logo layout for a software program designer the style functions and also iconic Cliffside Park aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the meaning behind a business logo is equally as important as how it brands the organization it represents.

Develop logo layout produced for a Cliffside Parkinterior designer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Cliffside Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Cliffside Park, the personalities for letter V and A in center of the word progressed have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Cliffside Park logo design assignment was completed for a leadership coach that helps business leaders to develop into more effective at supervising people, expectations, and profitability.

A Cliffside Park business logo style featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned items to other sports enthusiasts.

I designed their Cliffside Park logo design design utilizing an image which garners the interest of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this Cliffside Park company logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually composed for an Cliffside Park regional farm it was in reality created for an investments broker, and this company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projected trust, success, and luxury.

 Cliffside Park Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for outwardly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I struck a bullseye with the first try.

Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous Cliffside Park sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Electrical sign design for Cliffside Park restaurnat designed by Cliffside Park Sign Business
Cliffside Park logo design and brand identity design for Cliffside Park businesses
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,

Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,
Logo designed by ImageCo, Cliffside Park, New Jersey, NJ,