Clifton Logo Design

Each and every new Clifton organization realizes that they are in need of a logo, but few new business owners entirely understand the vital role their logo will take in their success, or precisely why one business logo works better than another. A logo design has a critical and long term impact on the growth of a business, pick the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Clifton businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike developed for a Clifton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an older part of the city and wanted to cast a nostalgic vibe without coming across as boring or low energy. I fulfilled both jobs by developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also bacteria developed for Clifton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and even more unforgettable.

logo layout with a leaping green frog designed for a family members fun facility in Clifton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - developed for Clifton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Clifton logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Clifton logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased assessments on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to design their business logo realize how important a logo is for their business so they are way more invested in the outcome. Every logo design job has it’s portion of difficulties, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Clifton publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most critical part of a published book considering that it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a success.

 Clifton logo design used for marketing and also a tag style for Vintage Case includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Clifton, style include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo style developed for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a spirit of serenity and elegance for their new hair salon. I created a design that did not go the obvious course of designing just a stylized orchid but instead designed a logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo layout produced for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original company logo concept tailored to display the unique physical traits of the Arabian kind of horses. With an unique head shape and very high tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the world.

Las Cafe logo style a small dining establishment, layout includes a changed script font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a changed script font which floats above a team of ornate lines as well as dots.

Logo layout for a software program developer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the substance behind a logo design is just as important as how it serves the company it represents.

Progress logo style produced for a Clifton interior developer, design function a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clifton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Clifton logo design job was undertaken for a management advisor that enables business professionals to develop into more effective at overseeing people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand products to other sports enthusiasts. I designed their Clifton logo design dsign along with an illustration which garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Clifton area farm it was in reality created for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make an identity that projected self-confidence, financial success, and luxury.
Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.