Clifton, New Jersey Logo Design

Each and every new Clifton organization knows they require a logo, however few new business owners fully grasp the key role their business logo will take in their success, or why one logo performs far better than another. A logo design has a critical and long-term influence on the growth of a company, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Clifton, New Jersey companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from labels to signboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be ageless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bicycle developed for a Clifton, New Jersey coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old part of the city and hoped to project a retro feel without coming across as boring or low energy. I fulfilled the two tasks by means of developing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria made for Clifton, New Jersey medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog created for a family fun facility in Clifton, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - made for Clifton, New Jersey travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the pictures they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Clifton logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Clifton logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with folks that they don’t even know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how essential a logo design is for their business so they are way more vested in the outcome. Every logo project possesses it’s allotment of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Clifton, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a published book due to the fact that it is ordinarily the first thing a person sees in the book store. With respect to a publisher, it’s the absolute best opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was surely a victory.

 Clifton logo style utilized for advertising and a label layout for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be older cases. For this brand concept I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Clifton, New Jersey, layout consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that related a spirit of contentment and connection for their new hair studio. I created a concept that did not go the obvious path of designing simply a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is usually the wrong route and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they wanted to project to their customers.

Arabian horse logo style created for a steed ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design tailored to symbolize the unique physical traits of the Arabian pedigree of equines. By having a different head form and high tail carriage, the Arabian is one of the most easily recognizable equine lineages in the whole world.

Las Cafe logo layout a tiny restaurant, style consists of a changed script typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style includes a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Logo layout for a software application programmer the design features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the meaning behind a business logo is equally as important as how it serves the business it stands for.

Evolve logo design produced for a Clifton, New Jersey indoor developer, design attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clifton, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Clifton, New Jersey logo design assignment was performed for a management specialist that helps business leaders to become more successful at managing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to market their used equipment to other sports enthusiasts. I tailored their Clifton business logo dsign utilizing an illustration which garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Clifton, New Jersey area farm it was in reality devised for a products broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a graphic that projected confidence, effectiveness, and opulence.

 Clifton Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the 1st try.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.