Acute Care 360 ImageCo, Dover, New Jersey, NJ,

ImageCo, Dover, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Dover, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Dover, New Jersey, NJ,

Dover, New Jersey, NJ,

ImageCo, Dover, New Jersey, NJ,
ImageCo, Dover, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, Dover, New Jersey, NJ,

FSA OK logo designed by ImageCo, Dover, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Dover, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Dover, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Dover, New Jersey, NJ,

School board logo designed by ImageCo, Dover, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Dover, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Dover, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Dover, New Jersey, NJ,

STRATEGIES FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be evaluated from the quality of their design work, if the work in their design portfolio doesn’t contain actual examples odds are they will not be able to deliver a quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s objective is to echo your personal vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Dover LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners grow memorable brand identities. We have undertaken brand identity design work for builders, universities, diamond miners, wedding singers, restaurants, retailers, and just about every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. Because of our sign first approach our identity designs can, and have been employed in everything from garment labels to billboards. Our sign first technique guarantees that our logo designs are equally reliable whether they are used in TV commercials or website headers, they are consistently recognizable, understood, and always remembered no matter of scale or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design firms that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we do ourselves. Irrespective of the type of design project we accept, business logo, business website, trade show exhibit, or commercial sign, we do not, and never will contract out our client’s projects to organizations based outside the US. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your design project and determines the terms of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

Every new Dover company understands that they probably need a logo, however few start-ups thoroughly understand the pivotal role their business logo can perform in their financial success, or precisely why one business logo performs more effectively than another. A company logo has an immediate and sustaining impact on the prosperity of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Dover companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a company logo should be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is a verb as well as a noun, it is an identifying mark and the process of denoting something so that it can be distinguished, its origin comes from the brand branded onto livestock. These days a brand symbolizes practically anything with an objective, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the very same family, the distinction being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target audience, it’s objective is to create an image that the target market will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When a person says the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those brands. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the origin of most branding agencies you’ll discover that they are often re-branded marketing agencies. When somebody claims they are in advertising and marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the image of a business, a product or an organization. Brand identity designers produce logo designs, signage designs, packaging, and collateral products such as cards, stationery, and also sales brochures. Some visual designers also design websites as well as software interfaces. The necessary duty of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing activities, end results and understandings.

select SIGNS & LOGOS

Retro logo layout of a bike produced for a Dover coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an older part of the community and hoped to visualize an old-fashioned tone without appearing as boring or low energy. I accomplished the two jobs by developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs made for Dover medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the branch of medicine which works with the clinical evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more memorable.

logo design with a jumping green frog created for a family members enjoyable facility in Dover.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Dover travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather convey emotional journeys by means of the images they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Dover logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Dover logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and family members as well as with people that they don’t even know so as to get unbiased viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo design recognize how vital a logo is for their company so they are way more vested in the end result. Every logo design job has it’s share of hurdles, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Dover publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most important part of a printed book given that it is often the first thing a person sees in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was certainly a success.

 Dover logo style utilized for advertising and marketing as well as a tag style for Vintage Case includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be older cases. For this business logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Dover, style consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo jobs due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be understood.

Logo design developed for a Dover hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a feeling of relaxation and connection for their new hair salon. I came up with a design that did not go the obvious route of making merely a stylized orchid but rather created a logo design that implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to transmit to their patrons.

Arabian steed logo design produced for an equine cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept fashioned to exemplify the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the whole world.

Las Cafe, A Dover Coffee shop logo style a little dining establishment, style contains a modified script font which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a modified manuscript font which hovers over a team of luxuriant lines and also dots.

Logo layout for a software program programmer the design attributes as well as renowned Dover aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the significance supporting a business logo is equally as important as how it serves the enterprise it stands for.

Progress logo layout developed for a Doverinterior developer, style attribute a collection of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dover interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in Dover, the personalities for letter V as well as A in middle of words progressed have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Dover logo design assignment was done for a management coach that aids business leaders to become more successful at supervising people, expectations, and profitability.

A Dover business logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to sell off their used goods to other sports enthusiasts.

I created their Dover logo design design using an image which pulls in the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Dover company logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an Dover regional farm it was really developed for a commodities broker, and this particular company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a image that projects assurance, effectiveness, and affluence.

 Dover Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for externally encountering arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Luckily, in this particular case, I nailed a bullseye with the 1st try.

Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is similar to a famous Dover sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Electrical sign design for Dover restaurnat designed by Dover Sign Company
Dover logo design and brand identity design for Dover retailers
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,

Logo designed by ImageCo, Dover, New Jersey, NJ,

Logo designed by ImageCo, Dover, New Jersey, NJ,

Logo designed by ImageCo, Dover, New Jersey, NJ,

Logo designed by ImageCo, Dover, New Jersey, NJ,

Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,
Logo designed by ImageCo, Dover, New Jersey, NJ,