Dumont Logo Design

Virtually every new Dumont venture realizes that they are in need of a logo, however few entrepreneurs entirely understand the vital role their logo design can make in their becoming successful, or why one logo performs better than another. A business logo has an instant and long term influence on the growth of a business, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Dumont businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a Dumont coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of the town and really wanted to project a nostalgic vibe without coming across as stodgy or low energy. I achieved each of the tasks by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also bacteria created for Dumont medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and effects of diseases, especially the field of medicine which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and even more memorable.

logo layout with a jumping green frog developed for a household fun facility in Dumont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - developed for Dumont travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Dumont logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Dumont logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get objective assessments on the value of a design concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo recognize how important a logo is for their business so they are way more invested in the result. Every logo design job possesses it’s share of challenges, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Dumont book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most essential part of a printed book due to the fact that it is ordinarily the first thing a person sees in the book store. Regarding a publisher, it’s the most ideal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was certainly a success.

 Dumont logo style utilized for marketing and a label layout for Vintage Situation includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be older cases. For this brand concept I tried to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Dumont, design include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design jobs because it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried an atmosphere of relaxation and connection for their new hair studio. I created a design which didn’t go the obvious route of crafting just a stylized orchid but rather designed a logo design which suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to transmit to their clients.

Arabian horse logo layout created for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logo design styled to display the unique physical traits of the Arabian breed of horses. With a distinctive head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the world.

Las Cafe logo style a little restaurant, design consists of a changed script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style consists of a customized manuscript font which floats above a team of ornate lines and dots.

Logo design for a software developer the design features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the significance behind a logo design is equally as important as how it brands the enterprise it stands for.

Evolve logo layout developed for a Dumont indoor designer, style attribute a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dumont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been changed to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dumont logo design job was undertaken for a management guide that helps business professionals to become more successful at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand products to other sports enthusiasts. I designed their Dumont logo dsign utilizing an illustration that grabs the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Dumont regional farm it was actually devised for an investments broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projected assurance, financial success, and luxury.
Logo design designed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.