Acute Care 360 ImageCo, East Brunswick, New Jersey, NJ,

ImageCo, East Brunswick, New Jersey, NJ,

Evolv Design logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, East Brunswick, New Jersey, NJ,

East Brunswick, New Jersey, NJ,

ImageCo, East Brunswick, New Jersey, NJ,
ImageCo, East Brunswick, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, East Brunswick, New Jersey, NJ,

FSA OK logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, East Brunswick, New Jersey, NJ,

School board logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Smart kernels logo designed by ImageCo, East Brunswick, New Jersey, NJ,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they simply cannot reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be judged by the quality of their portfolio, if the work in their design portfolio does not contain real life examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to reflect your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

East Brunswick LOGO DESIGN​

For over twenty years ImageCo has been helping business owners establish unforgettable brand identities. We’ve performed brand identity design work for ranchers, colleges, heart surgeons, wedding singers, coffee roasters, retailers, and practically every other kind of business you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. Because of our sign first method our identity designs can, and have been used in everything from garment labels to neon signs. Our sign first technique guarantees that our logos are equally effective whether they are used in TV commercials or web apps, they are consistently recognizable, comprehended, and remembered regardless of scale or use.

American Made ★ Design

The one difference which really sets ImageCo apart from many of the design companies that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do ourselves. Regardless of the type of design project we undertake, business logo, web site, trade show exhibit, or commercial sign, we do not, and never will farm out our customer’s work to companies located outside the United States. Whenever you call us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the terms of how you and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new East Brunswick organization understands that they require a logo, but few new business owners fully comprehend the essential role their logo will make in their financial success, or why one logo design works far better than another. A business logo has a critical and long-term effect on the financial success of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help East Brunswick businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to store signs a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a company logo needs to be enduring and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is both a verb and a noun, it’s an identifying mark and also the process of marking something so that it could be recognized, its foundation comes from the mark branded onto livestock. Today a brand symbolizes virtually anything with an intention, whether it be earnings or politics, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the very same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition targeted at a target market, it’s goal is to create an image that the target market can identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When somebody says the brand names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and that is what makes people purchase those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the beginning of most branding agencies you’ll find that they are quite often re-branded marketing and advertising agencies. When a person says they are in advertising and marketing lots of people will likely have an idea about what they do. However when someone says “I’m in branding”… it just seems more impressive, probably it’s due to the fact that most individuals don’t recognize what it means to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or company that influence view points. This mainly consists of the name, the logo design, the packaging, the colors used but can also include sound, illumination, texture, signs, actually anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design that helps form the perception of a company, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and sales brochures. Some identity designers also design websites and also user interfaces. The essential function of a brand identity designer is to establish the visual cues and a psychological tone with the objective of affecting actions, results and also understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike produced for a East Brunswick coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older part of town and wanted to cast a nostalgic vibe without appearing as stodgy or low energy. I achieved the two tasks via designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as germs made for East Brunswick clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more meaningful.

logo layout with a leaping green frog designed for a family members enjoyable facility in East Brunswick.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - created for East Brunswick traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather convey emotional journeys through the photos they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  East Brunswick logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 East Brunswick logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get unbiased judgements on the merit of a design. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that tend to hire an expert to design their logo design realize how essential a logo design is for their company so they are much more vested in the end result. Every logo design project possesses it’s portion of hurdles, but the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for East Brunswick publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most necessary part of a published book since it is ordinarily the first thing a person sees in the book store. For a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances 1 of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a victory.

 East Brunswick logo design utilized for advertising and marketing and a tag style for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be vintage cases. For this custom logo design I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in East Brunswick, style consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a East Brunswick hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated an atmosphere of peace and elegance for their new hair studio. I created a concept that did not go the obvious path of crafting just a stylized orchid but rather delivered a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is frequently the wrong course and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to transmit to their clients.

Arabian equine logo style created for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype design fashioned to display the unique physical traits of the Arabian type of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly easily identifiable equine breeds in the entire world.

Las Cafe, A East Brunswick restaurant logo style a little restaurant, style consists of a modified manuscript typeface which floats above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design contains a changed script typeface which hovers above a team of ornate lines as well as dots.

Logo design for a software programmer the style functions and also famous East Brunswick aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the substance supporting a logo is equally as important as how it serves the enterprise it stands for.

Progress logo layout produced for a East Brunswickindoor designer, style attribute a series of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a East Brunswick interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in East Brunswick, the characters for letter V as well as A in center of the word advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular East Brunswick logo design project was performed for a management advisor that helps business leaders to become more effective at managing people, expectations, and productivity.

A East Brunswick business logo design including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned products to other sports enthusiasts.

I created their East Brunswick logo design along with a graphic that garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this East Brunswick company logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an East Brunswick regional farm it was really created for a products broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projects self-confidence, success, and opulence.

 East Brunswick Logo design for a nonprofit, Transforming Factor Solutions - the logo style function for outwardly facing arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this case, I struck a bullseye with the very first go.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a famous East Brunswick sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to create a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Electrical sign design for East Brunswick restaurnat designed by East Brunswick Sign Business
East Brunswick logo design and brand identity design for East Brunswick commercial businesses
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Logo designed by ImageCo, East Brunswick, New Jersey, NJ,

Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,
Logo designed by ImageCo, East Brunswick, New Jersey, NJ,