Elmwood Park Logo Design

Each and every new Elmwood Park venture understands that they are in need of a logo, however few entrepreneurs thoroughly grasp the pivotal role their logo design will take in their becoming successful, or why one business logo performs better than another. A business logo has a critical and long term impact on the financial success of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Elmwood Park companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike developed for a Elmwood Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an old section of the community and wanted to visualize an old-fashioned atmosphere without appearing as monotonous or low energy. I accomplished the two jobs via creating a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as bacteria designed for Elmwood Park clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and even more meaningful.

logo design with a leaping green frog created for a family members enjoyable facility in Elmwood Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Elmwood Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the pictures they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Elmwood Park logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Elmwood Park logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their logo understand how vital a logo is for their business so they are way more invested in the result. Every logo design project has it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Elmwood Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most crucial part of a published book due to the fact that it is in most cases the initial thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will likely ever have to publicize their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was certainly a winner.

 Elmwood Park logo layout used for advertising and marketing and also a tag design for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be older cases. For this custom logo design I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Elmwood Park, style include an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo style developed for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a spirit of relaxation and elegance for their new hair salon. I came up with a concept that did not go the obvious route of creating simply a stylized orchid but rather created a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they wanted to project to their customers.

Arabian equine logo layout produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind creative logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. With a different head form and higher tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the whole world.

Las Cafe logo style a little dining establishment, layout contains a modified script font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a customized manuscript font which floats over a group of ornate lines as well as dots.

Logo style for a software program programmer the layout attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the substance supporting a company logo is equally as important as how it brands the enterprise it represents.

Progress logo design created for a Elmwood Park indoor designer, style function a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Elmwood Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Elmwood Park logo design job was undertaken for a management expert that enables business leaders to develop into more effective at managing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their pre-owned goods to other sports enthusiasts. I tailored their Elmwood Park business logo dsign with an image which pulls in the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Elmwood Park regional farm it was in reality designed for a products broker, and this particular business logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop a brand mark that projected trust, effectiveness, and luxury.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.