Fair Lawn, New Jersey Logo Design

Virtually every new Fair Lawn business knows they need a logo, yet few entrepreneurs thoroughly recognize the pivotal role their company logo will make in their becoming successful, or exactly why one logo design functions better than another. A company logo has an immediate and lasting effect on the success of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of a company.

The logos included in the ImageCo portfolio help Fair Lawn, New Jersey companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bike produced for a Fair Lawn, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening up in an old part of the city and really wanted to cast a retro vibe without coming across as monotonous or low energy. I accomplished both of these tasks by designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria created for Fair Lawn, New Jersey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, mainly the field of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and more meaningful.

logo layout with a leaping eco-friendly frog designed for a household fun center in Fair Lawn, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - developed for Fair Lawn, New Jersey traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather reveal emotional experiences through the images they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Fair Lawn logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Fair Lawn logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design understand how vital a logo is for their company so they are way more invested in the end result. Every logo job has it’s allotment of challenges, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Fair Lawn, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most crucial part of a published book given that it is in most cases the initial thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a success.

 Fair Lawn logo style made use of for marketing and also a tag layout for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Fair Lawn, New Jersey, layout include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design includes 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair design workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a sense of ease and class for their new hair studio. I created a concept that did not go the obvious course of making just a stylized orchid but rather delivered a logo which implied an orchid in the formation of a swirl featured into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to project to their customers.

Arabian equine logo design developed for a horse ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique brand design styled to exemplify the unique physical traits of the Arabian type of equines. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine types in the world.

Las Coffee shop logo design a tiny dining establishment, style consists of a customized manuscript typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout includes a changed manuscript font which floats over a group of elaborate lines as well as dots.

Logo style for a software program designer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the business it stands for.

Advance logo layout produced for a Fair Lawn, New Jersey interior developer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fair Lawn, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have actually been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fair Lawn, New Jersey logo design job was undertaken for a leadership expert that enables business leaders to develop into more efficient at overseeing people, expectations, and profitability.
A logo design including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned goods to other sports enthusiasts. I created their Fair Lawn logo design dsign using a graphic that seizes the attention of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an Fair Lawn, New Jersey area farm it was really developed for an investments broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projected self-confidence, effectiveness, and affluence.

 Fair Lawn Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for externally facing arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.