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Fords Logo Design

Every new Fords business knows they need a logo, but few new business owners entirely recognize the essential role their organization logo can take in their financial success, or precisely why one business logo works more effectively than another. A company logo has a critical and long term influence on the growth of a business, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Fords companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle developed for a Fords coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old section of the community and wanted to cast an old-fashioned vibe without appearing as monotonous or low energy. I accomplished both of these tasks by means of developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs created for Fords medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and consequences of diseases, mainly the branch of medicine that works with the laboratory assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more focus grabbing and much more memorable.

logo design with a jumping green frog developed for a household enjoyable center in Fords.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - made for Fords travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the images they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fords logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Fords logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with individuals that they don’t even know so as to get unbiased point of views on the value of a concept. Fortunately, he shared it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo design realize how vital a logo is for their business so they are much more vested in the end result. Every logo job has it’s share of hurdles, however the most significant obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Fords publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most necessary part of a printed book because it is often the primary thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of flight and it was undoubtedly a victory.

 Fords logo design utilized for advertising and marketing as well as a label layout for Vintage Situation features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this logo design I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Fords, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style created for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a sense of simplicity and connection for their new hair salon. I came up with a design which did not go the obvious route of making simply a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to project to their patrons.

Arabian steed logo layout created for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design fashioned to epitomize the unique physical traits of the Arabian kind of equines. By having a different head form and very high tail posture, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo style a tiny restaurant, layout includes a customized script font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, layout contains a modified script font style which hovers over a team of elaborate lines as well as dots.

Logo layout for a software program developer the style attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the meaning supporting a logo is equally as important as how it brands the company it stands for.

Develop logo design developed for a Fords interior developer, style feature a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fords interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fords logo design assignment was completed for a management coach that helps business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a place to sell their previously owned products to other sports enthusiasts. I designed their Fords logo dsign along with an illustration that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Fords regional farm it was actually designed for an investments broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projects self-assurance, financial success, and luxury.
Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.