Fort Lee, New Jersey Logo Design

Every new Fort Lee business realizes that they are in need of a logo, but few new business owners thoroughly recognize the vital role their organization logo will take in their success, or exactly why one logo design performs more effectively than another. A logo has a critical and lasting effect on the growth of a business, choose the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Fort Lee, New Jersey companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Fort Lee, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old part of the area and really wanted to project a nostalgic feel without appearing as boring or low energy. I fulfilled both jobs by creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and germs designed for Fort Lee, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, mainly the field of medicine that works with the clinical examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more meaningful.

logo layout with a jumping environment-friendly frog developed for a household enjoyable facility in Fort Lee, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Fort Lee, New Jersey travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the images they capture. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Fort Lee logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Fort Lee logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and family as well as with folks that they don’t actually know so as to get impartial judgements on the value of a design. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire a professional to create their business logo recognize how vital a logo design is for their organization so they are much more invested in the outcome. Every logo design job has it’s share of hurdles, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Fort Lee, New Jersey publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most critical part of a printed book given that it is ordinarily the primary thing a person views in the bookstore. For a publishing company, it’s the opportunity that they will likely ever have to publicize their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of air travel and it was definitely a success.

 Fort Lee logo layout made use of for advertising and also a label layout for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another point in time.

Logo design produced for an orthodontist in Fort Lee, New Jersey, design consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design jobs because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated an atmosphere of tranquility and connection for their new hair studio. I created a design that didn’t go the obvious path of crafting merely a stylized orchid but alternatively crafted a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they wanted to forecast to their customers.

Arabian horse logo design developed for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design fashioned to manifest the unique physical traits of the Arabian breed of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the entire world.

Las Coffee shop logo layout a little restaurant, layout includes a customized manuscript font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style consists of a changed script font which floats over a group of luxuriant lines and dots.

Logo style for a software program programmer the layout features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the meaning supporting a company logo is just as important as how it brands the enterprise it stands for.

Advance logo design produced for a Fort Lee, New Jersey interior developer, style attribute a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Lee, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of the word advanced have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fort Lee, New Jersey logo design assignment was performed for a leadership expert that enables business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their used goods to other sports enthusiasts. I created their Fort Lee logo dsign utilizing an illustration that captures the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Fort Lee, New Jersey regional farm it was actually created for a commodities broker, and this company was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projects self-assurance, effectiveness, and affluence.

 Fort Lee Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for externally encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I hit a bullseye with the first go.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.