Garfield Logo Design

Nearly every new Garfield venture understands that they are in need of a logo, however few entrepreneurs fully grasp the key role their business logo can take in their financial success, or the reason that one business logo works better than another. A logo has an immediate and lasting influence on the success of a company, pick the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Garfield companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike produced for a Garfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an older part of town and wanted to cast a vintage vibe without appearing as monotonous or low energy. I fulfilled the two tasks via creating a symbol concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide as well as bacteria designed for Garfield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and effects of diseases, mainly the branch of healthcare which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family enjoyable center in Garfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - made for Garfield traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional experiences through the photos they capture. The thought behind this logo composition was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Garfield logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Garfield logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get honest judgements on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo recognize how important a logo design is for their organization so they are way more vested in the result. Every logo design job has it’s allotment of obstacles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Garfield book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most necessary part of a printed book considering that it is usually the first thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many cases one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was undoubtedly a victory.

 Garfield logo style utilized for advertising and marketing and also a label design for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Garfield, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style created for a hair style studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a sense of serenity and class for their new hair studio. I came up with a design which didn’t go the obvious route of creating simply a stylized orchid but alternatively crafted a logo which suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they wanted to forecast to their customers.

Arabian equine logo style developed for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design fashioned to display the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the world.

Las Cafe logo style a small dining establishment, layout consists of a changed manuscript font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a changed script typeface which floats above a group of elaborate lines and dots.

Logo style for a software developer the layout attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the company it stands for.

Advance logo layout developed for a Garfield interior designer, design function a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Garfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Garfield logo design assignment was undertaken for a management advisor that aids business leaders to become more effective at overseeing people, expectations, and profitability.

A logo layout including an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used items to other sports enthusiasts. I designed their Garfield logo design dsign with an image that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Garfield area farm it was really designed for a products broker, and this company logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a image that projected assurance, success, and prosperity.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.