Garfield, New Jersey Logo Design

Virtually every new Garfield company understands that they need a logo, however few entrepreneurs thoroughly understand the essential role their logo will perform in their becoming successful, or exactly why one logo design performs better than another. A logo has an instant and sustaining impact on the financial success of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Garfield, New Jersey companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Garfield, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an old section of town and hoped to visualize a vintage tone without coming across as stodgy or low energy. I achieved each of the tasks by means of developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as germs developed for Garfield, New Jersey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and outcomes of diseases, especially the field of healthcare which works with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and more memorable.

logo style with a leaping environment-friendly frog designed for a family members enjoyable center in Garfield, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - designed for Garfield, New Jersey traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but instead project emotional journeys by means of the photos they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Garfield logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Garfield logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get objective viewpoints on the value of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to create their logo comprehend how essential a logo is for their organization so they are way more invested in the end result. Every logo project possesses it’s share of obstacles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Garfield, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it is the most essential part of a printed book since it is ordinarily the primary thing a person sees in the book store. For a publisher, it’s the opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was definitely a success.

 Garfield logo layout utilized for advertising and marketing and a label design for Vintage Situation features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be older cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Garfield, New Jersey, style consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which projected an atmosphere of tranquility and elegance for their new hair salon. I came up with a design that didn’t go the obvious direction of designing merely a stylized orchid but alternatively crafted a business logo that implied a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately put the focus on the emotion that they really wanted to project to their customers.

Arabian horse logo style created for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design customized to display the unique physical traits of the Arabian kind of horses. With an unique head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the whole world.

Las Coffee shop logo style a little dining establishment, style contains a modified manuscript typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design contains a modified manuscript typeface which floats above a group of ornate lines and dots.

Logo layout for a software application developer the design functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the business it stands for.

Evolve logo layout created for a Garfield, New Jersey indoor developer, layout function a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Garfield, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, research, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have actually been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Garfield, New Jersey logo design job was undertaken for a management coach that assists business leaders to become more successful at handling people, expectations, and productivity.
A logo design featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their pre-owned equipment to other sports enthusiasts. I designed their Garfield business logo dsign along with an image which garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Garfield, New Jersey regional farm it was really developed for an investments broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projected self-assurance, effectiveness, and prosperity.

 Garfield Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for outwardly facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular instance, I hit a bullseye with the first try.

Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.