Hackensack, New Jersey Logo Design

Every new Hackensack company understands that they are in need of a logo, but few new business owners thoroughly recognize the vital role their business logo can make in their becoming successful, or why one logo design works better than another. A business logo has an instant and lasting influence on the financial success of a company, go with the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Hackensack, New Jersey companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be understood in just a glance.
  2. Scalability: from labels to billboards a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be lasting and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike created for a Hackensack, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an old section of the area and really wanted to cast an old-fashioned atmosphere without appearing as boring or low energy. I achieved both jobs by designing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and also germs created for Hackensack, New Jersey medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, especially the branch of healthcare that deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and more memorable.

logo layout with a leaping green frog designed for a family members fun center in Hackensack, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Hackensack, New Jersey traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional journeys through the pictures they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Hackensack logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Hackensack logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and family members as well as with people that they don’t actually know so as to get neutral opinions on the value of a design. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design recognize how important a logo design is for their business so they are much more vested in the result. Every logo job possesses it’s share of difficulties, but the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Hackensack, New Jersey publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most critical part of a printed book since it is usually the first thing a person sees in the bookstore. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances 1 of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a winner.

 Hackensack logo style utilized for advertising and marketing and also a tag layout for Vintage Situation includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be much older cases. For this business logo design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for every thing from a website to a label on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Hackensack, New Jersey, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo jobs due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo design features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be understood.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which communicated a spirit of simplicity and elegance for their new hair salon. I created a design that didn’t go the obvious route of designing simply a stylized orchid but instead designed a business logo that implied a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they really wanted to project to their customers.

Arabian horse logo layout created for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design fashioned to display the unique physical traits of the Arabian type of equines. By having an unique head form and high tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo design a little dining establishment, layout consists of a changed manuscript font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a changed script typeface which hovers over a group of ornate lines and also dots.

Logo layout for a software program designer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the enterprise it represents.

Evolve logo style created for a Hackensack, New Jersey indoor developer, style function a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hackensack, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hackensack, New Jersey logo design project was completed for a management advisor that aids business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their used goods to other sports enthusiasts. I created their Hackensack business logo dsign using a graphic that garners the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an Hackensack, New Jersey area farm it was really devised for an investments broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a brand mark that projects trust, success, and prosperity.

 Hackensack Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for outwardly dealing with arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where the target is. Thankfully, in this instance, I hit a bullseye with the first try.

Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.