Harrison Logo Design

Each and every new Harrison venture understands that they need a logo, yet few entrepreneurs thoroughly understand the vital role their business logo will take in their becoming successful, or exactly why one business logo performs more effectively than another. A logo has an immediate and lasting impact on the prosperity of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help Harrison companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike developed for a Harrison coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening up in an older part of town and wanted to project an old-fashioned tone without coming across as boring or low energy. I fulfilled each of the tasks by designing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscope slide and germs made for Harrison medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the branch of medicine which deals with the clinical assessment of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and more memorable.

logo layout with a jumping green frog created for a family members enjoyable center in Harrison.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Harrison travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but instead project emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Harrison logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Harrison logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get impartial point of views on the merit of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo design recognize how essential a logo design is for their company so they are much more vested in the end result. Every logo job has it’s allotment of difficulties, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Harrison book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most necessary part of a printed book considering that it is in most cases the very first thing a person views in the book shop. With regard to a publisher, it’s the optimal opportunity that they will ever get to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Harrison logo style made use of for advertising and marketing as well as a tag design for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be antique cases. For this logo concept I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be used for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Harrison, design consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design jobs because it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo layout produced for a hair style studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated an atmosphere of tranquility and elegance for their new hair studio. I created a concept which did not go the obvious path of crafting simply a stylized orchid but rather delivered a logo design that implied a flower in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they wanted to transmit to their patrons.

Arabian steed logo design produced for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design fashioned to exemplify the unique physical traits of the Arabian pedigree of horses. By having an unique head form and higher tail carriage, the Arabian is one of the highly immediately identifiable horse types in the whole world.

Las Coffee shop logo layout a small restaurant, style includes a modified script font which hovers above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style includes a customized manuscript font style which hovers over a team of elaborate lines and also dots.

Logo style for a software application designer the design functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the symbolism behind a business logo is just as important as how it serves the organization it represents.

Progress logo layout developed for a Harrison interior designer, design feature a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Harrison interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Harrison logo design job was undertaken for a management guide that assists business professionals to develop into more effective at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to market their previously owned goods to other sports enthusiasts. I tailored their Harrison logo design dsign with a graphic which garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually designed for an Harrison area farm it was really developed for a products broker, and this particular trademark was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projects confidence, effectiveness, and wealth.
Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.