Hoboken, New Jersey Logo Design

Virtually every new Hoboken venture knows they require a logo, yet few new business owners thoroughly understand the essential role their business logo will perform in their success, or the reason that one logo design performs far better than another. A logo design has a critical and long term impact on the growth of a business, select the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of a business.

The logos included in the ImageCo portfolio help Hoboken, New Jersey businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Hoboken, New Jersey coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old part of town and hoped to visualize an old-fashioned feel without coming across as uninteresting or low energy. I achieved both tasks by developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs developed for Hoboken, New Jersey clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, especially the branch of medicine which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and even more memorable.

logo style with a leaping eco-friendly frog developed for a household fun facility in Hoboken, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - made for Hoboken, New Jersey traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead reveal emotional experiences through the photos they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hoboken logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Hoboken logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get neutral point of views on the worthiness of a concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how crucial a logo design is for their organization so they are much more vested in the result. Every logo design project possesses it’s share of obstacles, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Hoboken, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most vital part of a published book since it is often the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was surely a victory.

 Hoboken logo layout utilized for advertising and marketing and also a label design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid old style feel to it and could be used for everything from a website to a label on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Hoboken, New Jersey, design include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs considering that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo design created for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a sense of calmness and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of designing just a stylized orchid but alternatively created a business logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to project to their customers.

Arabian equine logo layout developed for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo concept tailored to embody the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe logo design a little dining establishment, layout contains a modified script typeface which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design contains a changed manuscript font style which hovers over a group of ornate lines and dots.

Logo layout for a software application programmer the design functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the business it stands for.

Progress logo style developed for a Hoboken, New Jersey interior designer, style function a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hoboken, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hoboken, New Jersey logo design project was done for a management guide that helps business professionals to develop into more effective at managing people, expectations, and productivity.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand items to other sports enthusiasts. I tailored their Hoboken logo design dsign using an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Hoboken, New Jersey regional farm it was really created for a commodities broker, and this logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce an identity that projected esteem, success, and affluence.

 Hoboken Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Thankfully, in this case, I nailed a bullseye with the first shot.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.