Jackson Logo Design

Nearly every new Jackson venture realizes that they need a logo, but few entrepreneurs entirely comprehend the key role their organization logo can play in their becoming successful, or why one business logo works better than another. A business logo has an instant and long-term effect on the success of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Jackson companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike produced for a Jackson coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an older section of the community and hoped to cast a vintage feel without coming across as stodgy or low energy. I fulfilled each of the tasks via developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as germs created for Jackson medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and consequences of diseases, mainly the field of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more memorable.

logo design with a jumping environment-friendly frog designed for a household fun facility in Jackson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and a tree - made for Jackson traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t shoot locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Jackson logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Jackson logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral opinions on the value of a concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that tend to hire an expert to design their logo understand how essential a logo design is for their company so they are way more vested in the outcome. Every logo project has it’s portion of challenges, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Jackson publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most necessary part of a printed book considering that it is in most cases the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will likely ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many cases 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was undoubtedly a success.

 Jackson logo design used for marketing as well as a label design for Vintage Instance includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this brand design I attempted to come up with a logo that had a fluid old style feel to it and could easily be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Jackson, layout include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo jobs because it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a spirit of calmness and connection for their new hair salon. I came up with a design that didn’t go the obvious route of designing simply a stylized orchid but instead created a logo design which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they wanted to project to their clients.

Arabian equine logo layout produced for a steed cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo concept customized to epitomize the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, design includes a customized manuscript typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style includes a modified manuscript font which floats above a team of luxuriant lines and dots.

Logo layout for a software application developer the design features and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the substance supporting a business logo is just as important as how it brands the company it represents.

Advance logo style created for a Jackson interior designer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Jackson logo design job was done for a management coach that aids business professionals to develop into more effective at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Jackson business logo dsign along with a graphic that pulls in the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Jackson regional farm it was in reality designed for a commodities broker, and this particular logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a image that projects trust, success, and wealth.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.