Jersey City Logo Design

Each and every new Jersey City organization realizes that they require a logo, but few new business owners entirely are aware of the pivotal role their company logo will perform in their becoming successful, or exactly why one logo design performs more effectively than another. A logo has a critical and sustaining impact on the growth of a business, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Jersey City companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Jersey City coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old section of the town and wanted to project a vintage tone without coming across as uninteresting or low energy. I accomplished the two jobs by developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs made for Jersey City clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, mainly the field of healthcare that works with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and much more meaningful.

logo layout with a leaping green frog made for a family members enjoyable facility in Jersey City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Jersey City traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jersey City logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Jersey City logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get unbiased judgements on the value of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how essential a logo is for their business so they are much more invested in the outcome. Every logo job has it’s share of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Jersey City book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most essential part of a printed book since it is usually the first thing a person sees in the bookstore. With respect to a publishing company, it’s the absolute best opportunity that they will likely ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was undoubtedly a victory.

 Jersey City logo style utilized for advertising as well as a label design for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be older cases. For this logo design I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a website to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Jersey City, style include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a feeling of calmness and connection for their new hair salon. I came up with a design that did not go the obvious course of crafting merely a stylized orchid but instead created a company logo which suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they really wanted to forecast to their patrons.

Arabian equine logo layout produced for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo concept customized to embody the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail posture, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Cafe logo style a tiny dining establishment, design consists of a modified script typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout consists of a customized manuscript typeface which hovers above a group of ornate lines and also dots.

Logo layout for a software application developer the design attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the symbolism behind a logo is just as important as how it brands the company it stands for.

Progress logo style created for a Jersey City indoor developer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jersey City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Jersey City logo design project was performed for a leadership advisor that aids business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned items to other sports enthusiasts. I designed their Jersey City logo dsign along with an image that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Jersey City area farm it was really devised for an investments broker, and this company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projects self-assurance, success, and opulence.
Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to create a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.