Lakewood, New Jersey Logo Design

Every new Lakewood business understands that they are in need of a logo, yet few entrepreneurs entirely recognize the essential role their business logo will perform in their financial success, or the reason that one logo design functions more effectively than another. A logo has an immediate and long term influence on the growth of a company, choose the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the longevity of an organization.

The logos featured in the ImageCo portfolio help Lakewood, New Jersey companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo design will continue to be legible and just as emotive at every size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be ageless and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo style of a bicycle created for a Lakewood, New Jersey coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an old section of the town and wished to cast a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled both jobs via creating a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and germs developed for Lakewood, New Jersey clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and much more memorable.

logo design with a jumping eco-friendly frog made for a family enjoyable center in Lakewood, New Jersey.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for Lakewood, New Jersey traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but instead communicate emotional experiences through the pictures they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lakewood logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Lakewood logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get honest point of views on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that tend to hire a professional to design their logo comprehend how essential a logo is for their company so they are much more invested in the final result. Every logo design project has it’s allotment of difficulties, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Lakewood, New Jersey book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a published book given that it is often the very first thing a person views in the book shop. Regarding a publishing company, it’s the best opportunity they will ever have to spotlight their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was certainly a winner.

 Lakewood logo layout utilized for marketing as well as a tag design for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be antique cases. For this business logo design I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Lakewood, New Jersey, style include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design features 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how people ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo style created for a hair style workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected an atmosphere of relaxation and connection for their new hair studio. I created a concept that did not go the obvious path of designing merely a stylized orchid but alternatively created a logo design that implied a flower in the pattern of a swirl integrated into the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the perception that they wanted to forecast to their customers.

Arabian horse logo design created for an equine cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique custom logo design tailored to embody the unique physical traits of the Arabian kind of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the most easily identifiable horse types in the entire world.

Las Cafe logo design a little dining establishment, design consists of a customized manuscript font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout contains a customized manuscript font which hovers above a team of ornate lines and also dots.

Logo design for a software application programmer the layout functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance supporting a logo is equally as important as how it serves the enterprise it represents.

Progress logo layout produced for a Lakewood, New Jersey interior developer, layout attribute a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lakewood, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have actually been customized to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lakewood, New Jersey logo design job was completed for a management consultant that enables business professionals to become more effective at managing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their used products to other sports enthusiasts. I designed their Lakewood business logo dsign utilizing an image which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Lakewood, New Jersey area farm it was really created for a products broker, and this particular logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate an identity that projects confidence, effectiveness, and prosperity.

 Lakewood Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally dealing with arrowhead and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the first try.

Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to create a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.