Linden Logo Design

Virtually every new Linden company understands that they are in need of a logo, but few entrepreneurs thoroughly grasp the vital role their logo can play in their becoming successful, or precisely why one business logo performs more effectively than another. A logo design has an immediate and long-term impact on the financial success of a company, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Linden businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle produced for a Linden coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old section of town and really wanted to project a vintage vibe without coming across as boring or low energy. I achieved the two tasks by means of developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs made for Linden medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and outcomes of diseases, especially the field of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and more unforgettable.

logo design with a leaping eco-friendly frog developed for a household enjoyable center in Linden.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Linden traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead reveal emotional journeys through the pictures they record. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Linden logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Linden logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased judgements on the value of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their business logo realize how important a logo is for their business so they are way more invested in the result. Every logo project has it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Linden publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most crucial part of a published book since it is in most cases the first thing a person sees in the bookstore. For a publishing company, it’s the best opportunity that they will likely ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a winner.

 Linden logo design used for marketing as well as a label layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be vintage cases. For this custom logo concept I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Linden, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs considering that it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected an atmosphere of contentment and class for their new hair salon. I came up with a design which did not go the obvious course of making just a stylized orchid but alternatively delivered a company logo that implied a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is generally the wrong path and in this case, the design ended up not being about the orchid but instead put the importance on the emotion that they wanted to forecast to their customers.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept tailored to exemplify the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail posture, the Arabian is one of the very most easily recognizable equine types in the world.

Las Cafe logo layout a tiny dining establishment, style contains a modified script font style which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design contains a changed script typeface which floats above a team of elaborate lines as well as dots.

Logo layout for a software program programmer the design functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the enterprise it stands for.

Progress logo design developed for a Linden indoor designer, layout attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Linden interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Linden logo design job was performed for a leadership coach that aids business leaders to become more effective at handling people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used items to other sports enthusiasts. I tailored their Linden logo design dsign with an image which garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Linden area farm it was in reality devised for a commodities broker, and this particular logo design was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a graphic that projected self-confidence, success, and affluence.
Logo design created for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.