Long Branch Logo Design

Each and every new Long Branch organization realizes that they require a logo, however few entrepreneurs entirely realize the essential role their business logo can play in their becoming successful, or exactly why one business logo performs more effectively than another. A logo has an instant and lasting impact on the financial success of a company, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Long Branch businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike created for a Long Branch coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old part of the area and hoped to visualize a retro atmosphere without coming across as boring or low energy. I fulfilled the two tasks by developing a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs made for Long Branch medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, mainly the branch of healthcare which works with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog developed for a family members fun facility in Long Branch.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - created for Long Branch travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but rather project emotional journeys through the pictures they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Long Branch logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Long Branch logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get honest assessments on the value of a concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design recognize how important a logo design is for their business so they are much more vested in the final result. Every logo design project possesses it’s portion of difficulties, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Long Branch book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a printed book due to the fact that it is usually the first thing a person views in the book shop. Regarding a publishing company, it’s the best opportunity they will likely ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of flight and it was undoubtedly a winner.

 Long Branch logo style used for advertising and also a tag design for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be older cases. For this business logo concept I strove to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Long Branch, layout consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a spirit of contentment and class for their new hair salon. I came up with a design that didn’t go the obvious direction of making simply a stylized orchid but alternatively delivered a logo which implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is generally the wrong route and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they really wanted to transmit to their clients.

Arabian horse logo design produced for a horse cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original business logo concept tailored to display the unique physical traits of the Arabian kind of horses. With an identifiable head form and high tail posture, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Cafe logo design a small dining establishment, style consists of a customized script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a customized script font which floats over a team of ornate lines and dots.

Logo style for a software programmer the layout attributes and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the significance supporting a logo is just as important as how it brands the company it stands for.

Develop logo layout developed for a Long Branch indoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Long Branch interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have actually been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Long Branch logo design job was completed for a management coach that aids business leaders to become more effective at handling people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned goods to other sports enthusiasts. I created their Long Branch business logo dsign utilizing an image which captures the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Long Branch regional farm it was in reality created for an investments broker, and this particular brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a brand mark that projects self-confidence, effectiveness, and wealth.
Logo made for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.