Long Branch, New Jersey Logo Design

Nearly every new Long Branch company understands that they need a logo, but few entrepreneurs thoroughly recognize the key role their organization logo will take in their financial success, or precisely why one logo design functions more effectively than another. A company logo has an instant and long term impact on the success of a company, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Long Branch, New Jersey businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Long Branch, New Jersey coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of town and wished to visualize an old-fashioned feel without appearing as uninteresting or low energy. I accomplished the two jobs by means of creating a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria created for Long Branch, New Jersey clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and much more meaningful.

logo design with a leaping environment-friendly frog developed for a family members fun center in Long Branch, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for Long Branch, New Jersey traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the pictures they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Long Branch logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Long Branch logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest judgements on the worthiness of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo understand how vital a logo design is for their company so they are much more vested in the final result. Every logo job possesses it’s allotment of difficulties, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Long Branch, New Jersey publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most essential part of a published book given that it is ordinarily the primary thing a person views in the bookstore. Concerning a publishing company, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was undoubtedly a victory.

 Long Branch logo design utilized for marketing and a label style for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be much older cases. For this brand concept I strove to come up with a logo that had a fluid retro feel to it and could easily be utilized for everything from a web page to a label on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Long Branch, New Jersey, style include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo projects because it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be understood.

Logo style produced for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected an atmosphere of relaxation and class for their new hair salon. I came up with a design that did not go the obvious route of making simply a stylized orchid but rather designed a logo design which implied an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they really wanted to project to their clients.

Arabian equine logo layout produced for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design styled to illustrate the unique physical traits of the Arabian pedigree of horses. By having a different head shape and high tail posture, the Arabian is one of the most immediately recognizable horse types in the entire world.

Las Cafe logo style a tiny dining establishment, design contains a modified script font style which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design includes a modified manuscript font which hovers over a team of ornate lines as well as dots.

Logo style for a software program programmer the design functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the significance supporting a business logo is equally as important as how it serves the organization it represents.

Develop logo style developed for a Long Branch, New Jersey indoor developer, design feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Long Branch, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Long Branch, New Jersey logo design job was completed for a leadership guide that aids business leaders to become more efficient at handling people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their pre-owned items to other sports enthusiasts. I tailored their Long Branch logo dsign using an image that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really developed for an Long Branch, New Jersey regional farm it was in reality developed for an investments broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a graphic that projected self-confidence, success, and opulence.

 Long Branch Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for externally facing arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the first shot.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.