Acute Care 360 ImageCo, Mahwah, New Jersey, NJ,

ImageCo, Mahwah, New Jersey, NJ,

Evolv Design logo designed by ImageCo, Mahwah, New Jersey, NJ,

Red Panda Publishers logo designed by ImageCo, Mahwah, New Jersey, NJ,

Mahwah, New Jersey, NJ,

ImageCo, Mahwah, New Jersey, NJ,
ImageCo, Mahwah, New Jersey, NJ,

Mid Valley Pathology logo designed by ImageCo, Mahwah, New Jersey, NJ,

FSA OK logo designed by ImageCo, Mahwah, New Jersey, NJ,

Emerald Heights logo designed by ImageCo, Mahwah, New Jersey, NJ,

Club Sapphire logo designed by ImageCo, Mahwah, New Jersey, NJ,

Downtown Dogs logo designed by ImageCo, Mahwah, New Jersey, NJ,

School board logo designed by ImageCo, Mahwah, New Jersey, NJ,

Ferry Street Coffee Company logo designed by ImageCo, Mahwah, New Jersey, NJ,

Stoney Forensic logo designed by ImageCo, Mahwah, New Jersey, NJ,

Smart kernels logo designed by ImageCo, Mahwah, New Jersey, NJ,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can’t reimburse the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be evaluated by the quality of their portfolio, if the work in their design portfolio doesn’t contain real life samples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to reflect your unique vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Mahwah LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs cultivate unforgettable brand identities. We’ve done brand design work for farmers, educational institutions, heart surgeons, party planners, coffee roasters, retail stores, and practically every other kind of business you can think of. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be utilized as an electrical sign. Because of our sign first approach our brand identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first method ensures that our logos are equally successful whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and remembered no matter of scale or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design firms that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we perform in-house. Irrespective of the type of design project we take on, brand identity design, web page, trade show banners, or retail sign, we do not, and never will contract out our client’s projects to companies located outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the price of your project and determines the terms of how my customers and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Nearly every new Mahwah business knows they require a logo, yet few start ups entirely grasp the vital role their logo will make in their financial success, or exactly why one logo design performs far better than another. A logo has an immediate and long term impact on the success of a business, choose the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Mahwah businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design must be enduring and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark and the act of denoting something so that it could be recognized, its origin comes from the mark branded onto livestock. Today a brand indicates practically anything with an objective, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s objective is to create a mental image that the target market will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person mentions the brand names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of a lot of branding agencies you’ll discover that they are quite often rebranded advertising firms. When a person claims they are in advertising most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design which helps shape the image of a firm, a product or an institution. Brand identity designers produce logo designs, signage designs, packaging, and collateral material such as business cards, stationery, and also brochures. Some visual designers also develop websites and also software interfaces. The crucial duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of influencing activities, results and understandings.

Featured signs/logos

Retro logo style of a bicycle produced for a Mahwah coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an older part of the city and hoped to visualize a retro atmosphere without appearing as monotonous or low energy. I achieved both jobs by designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs made for Mahwah clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo design with a leaping environment-friendly frog developed for a household enjoyable center in Mahwah.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - made for Mahwah traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the images they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Mahwah logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Mahwah logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their logo comprehend how crucial a logo design is for their business so they are much more invested in the outcome. Every logo job has it’s allotment of challenges, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Mahwah publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most important part of a published book since it is usually the first thing a person views in the book store. Concerning a publisher, it’s the best opportunity they will likely ever get to promote their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences one of the things individuals often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was surely a winner.

 Mahwah logo design used for advertising and marketing as well as a label style for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Mahwah, layout include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo design features 4 characters surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be understood.

Logo style produced for a Mahwah hair design workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated a spirit of calmness and connection for their new hair studio. I created a design that didn’t go the obvious path of crafting simply a stylized orchid but instead created a logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a business logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo design produced for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept styled to display the unique physical traits of the Arabian breed of equines. By having an identifiable head form and high tail posture, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Cafe, A Mahwah Coffee shop logo layout a little restaurant, design consists of a changed manuscript font style which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style contains a modified script typeface which hovers above a group of luxuriant lines and dots.

Logo layout for a software program developer the design attributes as well as legendary Mahwah aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the business it stands for.

Advance logo style produced for a Mahwahinterior developer, design function a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mahwah interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site assessments, programming, research, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Mahwah, the personalities for letter V and also A in center of words advanced have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mahwah logo design project was completed for a management advisor that assists business leaders to develop into more effective at managing people, expectations, and profitability.

A Mahwah business logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used products to other sports enthusiasts.

I designed their Mahwah logo design design with a graphic which captures the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Mahwah company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually developed for an Mahwah regional farm it was actually developed for a products broker, and this brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make an identity that projected assurance, success, and prosperity.

 Mahwah Logo design for a nonprofit, Turning Point Solutions - the logo style function for ostensibly dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I nailed a bullseye with the very first go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular Mahwah sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to create a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Electrical sign design for Mahwah restaurnat designed by Mahwah Sign Business
Mahwah logo design and brand identity design for Mahwah businesses
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,

Logo designed by ImageCo, Mahwah, New Jersey, NJ,

Logo designed by ImageCo, Mahwah, New Jersey, NJ,

Logo designed by ImageCo, Mahwah, New Jersey, NJ,

Logo designed by ImageCo, Mahwah, New Jersey, NJ,

Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,
Logo designed by ImageCo, Mahwah, New Jersey, NJ,