Marlboro, New Jersey Logo Design

Nearly every new Marlboro company realizes that they require a logo, yet few entrepreneurs entirely grasp the crucial role their organization logo will take in their financial success, or precisely why one logo design works better than another. A business logo has an instant and long term effect on the success of a business, select the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Marlboro, New Jersey companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Marlboro, New Jersey coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old part of the city and wished to project a retro vibe without appearing as monotonous or low energy. I accomplished the two tasks by developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Marlboro, New Jersey medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the field of healthcare that works with the laboratory examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and much more memorable.

logo layout with a leaping environment-friendly frog made for a family members enjoyable center in Marlboro, New Jersey.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - developed for Marlboro, New Jersey traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead project emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Marlboro logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Marlboro logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with people that they don’t actually know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he discussed it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo realize how vital a logo is for their organization so they are way more invested in the result. Every logo job possesses it’s allotment of challenges, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Marlboro, New Jersey book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most vital part of a printed book because it is ordinarily the first thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity they will likely ever have to publicize their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many cases 1 of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was certainly a winner.

 Marlboro logo style made use of for advertising as well as a tag design for Vintage Instance features an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this brand concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Marlboro, New Jersey, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo jobs due to the fact that it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design features 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo layout created for a hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a spirit of ease and class for their new hair studio. I created a concept that did not go the obvious direction of crafting just a stylized orchid but rather designed a business logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they wanted to forecast to their customers.

Arabian equine logo design created for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept customized to symbolize the unique physical traits of the Arabian breed of equines. With an unique head shape and higher tail posture, the Arabian is one of the highly easily recognizable equine types in the whole world.

Las Coffee shop logo style a little restaurant, style consists of a changed manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style contains a customized script typeface which hovers over a team of elaborate lines as well as dots.

Logo layout for a software program designer the layout attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo design created for a Marlboro, New Jersey indoor developer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marlboro, New Jersey interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Marlboro, New Jersey logo design project was carried out for a leadership guide that enables business professionals to become more effective at overseeing people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand items to other sports enthusiasts. I designed their Marlboro business logo dsign along with an image that grabs the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually composed for an Marlboro, New Jersey regional farm it was in reality devised for a commodities broker, and this company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a graphic that projects self-assurance, success, and prosperity.

 Marlboro Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for externally encountering arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the first try.

Logo design created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to design a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.