Mercerville-Hamilton Square Logo Design

Every new Mercerville-Hamilton Square organization realizes that they require a logo, but few entrepreneurs thoroughly are aware of the pivotal role their business logo will perform in their financial success, or exactly why one logo design works better than another. A business logo has an immediate and long term effect on the prosperity of a business, choose the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Mercerville-Hamilton Square businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a Mercerville-Hamilton Square coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an older section of town and wished to cast a nostalgic vibe without coming across as boring or low energy. I fulfilled both of these jobs via designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria created for Mercerville-Hamilton Square clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the field of medicine that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and even more unforgettable.

logo design with a jumping environment-friendly frog created for a household enjoyable center in Mercerville-Hamilton Square.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - designed for Mercerville-Hamilton Square travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the images they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Mercerville-Hamilton Square logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Mercerville-Hamilton Square logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo understand how important a logo design is for their business so they are way more vested in the outcome. Every logo design project possesses it’s share of obstacles, however the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Mercerville-Hamilton Square publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most crucial part of a printed book considering that it is in most cases the very first thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity that they will ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases one of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was definitely a victory.

 Mercerville-Hamilton Square logo layout made use of for advertising and marketing as well as a tag layout for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be vintage cases. For this brand concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Mercerville-Hamilton Square, design include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style created for a hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of relaxation and connection for their new hair salon. I came up with a concept which did not go the obvious path of designing merely a stylized orchid but instead delivered a company logo which implied a flower in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they really wanted to project to their customers.

Arabian equine logo style created for a horse ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. With a distinctive head form and high tail posture, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe logo design a little restaurant, design contains a changed script font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a changed manuscript font style which hovers above a group of elaborate lines and dots.

Logo layout for a software designer the design features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the substance behind a business logo is just as important as how it brands the business it represents.

Evolve logo layout created for a Mercerville-Hamilton Square indoor designer, design feature a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mercerville-Hamilton Square interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mercerville-Hamilton Square logo design project was completed for a leadership specialist that aids business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a spot to sell their pre-owned equipment to other sports enthusiasts. I designed their Mercerville-Hamilton Square logo dsign along with a graphic which garners the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Mercerville-Hamilton Square regional farm it was in reality created for a commodities broker, and this logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make an identity that projected self-assurance, effectiveness, and wealth.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to produce a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.